Archive for August 2004

philosophy Article
August 10, 2004

Don’t Tell the Truth, Realize It

“Truth we are told is truth we may not accept; the truth we have realized is the only truth we own.” – Roy H. Williams In his book The Wizard of ...

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advertising Article
August 9, 2004

Churchy the Church Mouse

Advertising Icons are making news: Smokey the Bear, one of the most famous ad icons in history turns 60 today, and Advertising Week in New York City launched a promotional ...

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technology Article
August 9, 2004

Not Everything Has to Suck

A desire to improve church web design and unemployment prompted the growth of Great Church Websites, a web site founded by David Gillaspey. The site features screen shots of church ...

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evangelism-outreach Article
August 9, 2004

Virtual Church

Now you can attend church in your underwear, thanks to Church of Fools, what is quite possibly the world’s first web-based, 3D church. You can pray, kneel, chat and worship ...

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promotion Article
August 6, 2004

Get Consistent, Starbucks

Every once in a while, my wife gets a hankering for finding and using coupons. This past week was no exception when she came upon quite the prize: Starbucks coupons! ...

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the-christian-walk Article
August 5, 2004

False Advertising

“The greatest challenge the church faces today is to be authentic disciples of Jesus. … That’s one reason why the statistics on Christians generally don’t differ from the statistics on ...

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advertising Article
August 5, 2004

Billy Graham’s Marketing Man

Rick Marshall, crusade director for Billy Graham’s 2001 Lousiville Crusade, talks about the organization’s marketing efforts, which included spending $200,000 (not including donated or discounted ad space) on 65 billboards, ...

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demographicsresearch Article
August 5, 2004

More People Sleeping in on Sunday

The number of adults who skip church has nearly doubled since 1991, rising from 39 million to 75 million. These unchurched adults, defined as adults who haven’t attended church in ...

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advertising Article
August 4, 2004

Olympic Marketing Sucks… Up the Money

Despite the unusually quiet publicity, extremely low ticket sales, and impossible preparation feats the country of Greece is going through with this year’s Olympics in Athens, corporate sponsorships remain strong. ...

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philosophy Article
August 3, 2004

Emergent Church Marketing Sucks, Too!

Reimagining Spiritual Formation isn’t exactly a title that makes you sit up and pay attention. But the subtitle should get you: “A week in the life of an experimental church.” ...

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philosophy Article
August 3, 2004

Is Marketing In the Bible?

For all of the wisdom in the book of Proverbs, the word “marketing” is not found. Furthermore, a key word search through 18 different Bible translations returns just one finding ...

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off-the-wall Article
August 3, 2004

Church Kitchen Meth Lab

A meth lab was found in the kitchen of a rural North Dakota church last week. Thankfully it’s not the latest youth group outreach event. “I’d prefer that our kitchen ...

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brand-identity Article
August 2, 2004

What’s in a Name?

Everything. The church should know that. Yet again and again you’ll see churches with baffling names, either for the entire church or for programs or titles. You might think I ...

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building-design Article
August 2, 2004

Lessons from Apple & Victoria’s Secret

When you walk into a retail store everything has a purpose. Someone thought about every design element, from the racks, to the lighting, to the location of the cash register. ...

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