For all of the wisdom in the book of Proverbs, the word “marketing” is not found. Furthermore, a key word search through 18 different Bible translations returns just one finding with the word “marketing.” In The Message version, 2 Corinthians 10:4 says, “The tools of our trade aren’t for marketing or manipulation, but they are for demolishing that entire massively corrupt culture.” While I am not going to insert or extract a certain theology from this one verse (not to mention one translation), it does make for some interesting arguments, especially given its context.
The bigger picture here is the word “marketing” and how it relates to today, given its non-existence in word-form (at least how we understand it now) centuries ago.
Ray L. Edwards does an interesting job attempting to argue five adcopy principles pulled right from the pages of the Bible. David T. Pope does an even better job at convincing people why churches should not be marketing themselves.
Arguments on both sides of the coin exist everywhere. Obviously, the issue of marketing the church is a hot one.
Perhaps for a moment you could take off your hat on either side of the conversation and face the reality that people need to be reached. There are people right now in your community that don’t know God. There are children without fathers, families without hope. How are you reaching them? How do they know your church exists, and what it exists for?
If you’re against creating a brochure or postcard, how about just walking the streets, talking to people? How about doing an event in the park? How about actually going to the people instead of waiting for them to come to you? The Bible has plenty to say about that.
And if you do decide to create some marketing materials, please don’t create stuff that sucks.