Trust me on this one. Neither is using any other crazy font to spice up your flyers, newsletter or anything you print. Typography is an art, and if you’re no artist you better tread lightly. Thanks to the computer, fonts have spread like chicken pox in kindergarten. Every computer comes preloaded with more fonts than you’ll ever use, and a cheap CD can offer a different font for every member of your church. But that doesn’t mean it’s okay to use them all.
A little font restraint can add a healthy dose of class and style to whatever you’re producing.
Here’s a few tips on using fonts (A professional graphic designer could give you better direction, but these are some basic tips for the lay person):
- Use only a few fonts in one publication. It doesn’t look cluttered or crowded and it offers a sense of continuity. In other words, don’t use a different font for every announcement in the bulletin.
- Keep that continuity going by using the same few fonts in all the materials created for one ministry. The church newsletter should use the same few fonts every issue. Alpha should use the same few fonts for all flyers, posters, brochures, etc. People will begin to recognize a consistent look.
- Handwriting or crayon fonts, or even Comic Sans (shudder), are not the only fonts you can use for the children’s ministry. Likewise a grunge font isn’t necessarily the best choice for the youth group. Don’t go for the cliche fonts.
- A basic serif font if usually the best for printed text. Serifs are those little feet on the letters. Times New Roman is a standard serif font. Sans serif fonts (if, like me, you can’t remember the difference, ‘sans’ means ‘without’), like Arial or Helvetica, are often better for online text (this text is written in a sans serif font).
- If you must use a funky font, the best place is usually in titles or logos. But use them sparingly. And don’t throw in a funky font just to use it. Have a good reason. What feeling or emotion does that particular font evoke? Does that fit with where it’s being used?