Think Yellow

July 28, 2004 by

YP

Advertising in the yellow pages continues to be a worthwhile medium despite the growing strength of search engine sophistication. According to The Kelsey Group, small- and medium-size businesses spend 46% of their ad budgets on yellow-pages marketing, and just 3% on search-engine keywords.

When it comes to finding your church, many will turn to the local phone book. Are you listed? Is your information correct? Have you considered purchasing a small display ad that gives people a little extra taste of what your church is all about? Yellow page advertising is relatively inexpensive and it is also a great way to reach the out-of-town guests and newcomers to the area.

Post By:

Brad Abare


Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it. He and his wife Jamaica live in Los Angeles with their daughter, MirĂ³.
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2 Responses to “Think Yellow”

  • wetzelja
    September 29, 2004

    Just found this site, you’ve got some good thoughts…
    This one was interesting to me. We actually made the decision this past spring to discontinue our yellow pages advertising (other than the free listing). We had a 2.5 x 4 inch ad that was running us $200 a month. We made the decision based mostly on financial reasons (the budget’s tight right now!), but also because of informal questioning. The visitors we were getting were coming mostly from personal invitations or our website. It seemed that the only calls we were getting from the yellow pages ad were for weddings! I’m curious how this form of advertising is working for others? (Wonder if it makes a difference that we’re in Michigan as opposed to L.A.?)


  • Gabe
    July 12, 2005

    Let’s face it, people are seeking more information about churches in their community than they can find in the Yellow Pages. Fortunately, there is a less expensive option that is effective.

    USA Churches is a new online church directory that lists all of the the pertinent information churchgoers seek when selecting a church home, including: service times, location and directions, church size, worship style, common attire, pastors, ministries, and more.

    Furthermore, it’s free for churches to list their information. A great resource to promote your church and bring free traffic to your church website!



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