Advertising in the yellow pages continues to be a worthwhile medium despite the growing strength of search engine sophistication. According to The Kelsey Group, small- and medium-size businesses spend 46% of their ad budgets on yellow-pages marketing, and just 3% on search-engine keywords.
When it comes to finding your church, many will turn to the local phone book. Are you listed? Is your information correct? Have you considered purchasing a small display ad that gives people a little extra taste of what your church is all about? Yellow page advertising is relatively inexpensive and it is also a great way to reach the out-of-town guests and newcomers to the area.