The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Brad Abare's Posts:
Reminding People Why We’re Here
When people have a sense of why they're here, direction and decisions become clear. As communicators, we would serve our audiences well to continually remind them why they're here.
The Diversity Filter
One of the unstated rules in the church world when creating visual communication pieces--especially when visuals call for pictures of people--is to make sure everything looks diverse.
Opposing or Embracing Muslims: What’s Your Story?
One pastor speaks out against plans for a new mosque. Another pastor offers up his church when a local mosque is burned. What message does your church send?
The Power of Anticipation
A happy vacation has more to do with planning, preparation and anticipation than it does the actual vacation. What does that mean for church marketing?
Seth Godin and the Lizard Brain
There's nothing like reading a book about getting off your duff, especially when it's written by someone who appears to have no problem doing just that. Seth Godin's latest book, ...
Church for Church Leaders
I do not have the research to back this up, but I’ve been observing what appears to be a growing trend in the number of church leaders who work and ...
Missions Giving vs. Building Fund
My wife and I visited a church we had never been to over Easter weekend. Overall it was a very welcoming community with diversity in the pews and on the ...
Haiti, Robertson, Deal With the Devil
Church Marketing Sucks is no stranger when it comes to covering conversations about stupid things Christians say. From Sponge Bob and gay tolerance to suggesting the U.S. assassinate Hugo Chavez, ...
Communication You Can Believe In
If you’re like me, it’s often easy to be more focused on communicating the hope of what’s next than it is to heed the need for accurate communication about what’s ...
Familiar Story
The Covent Garden district in London traces its roots back to Roman times. For most of its history, Covent Garden has been a cultural center including shopping, dining and the ...
Vision Correction
On August 30, 2009, 79-year-old Jud McKinney was driving a white pickup truck along a rural road in Winterset, Iowa. Riding a bike on the same road was 54-year-old Mark ...
Donald Miller’s Million Miles
I think Donald Miller has finally written a book to compete with the attention from his last hit, Blue Like Jazz. I realize he has written other books since, but ...
Values of the CFCC Community
This is a follow up to my post earlier this week about the purpose of the Center for Church Communication (CFCC). Communicating the values and purpose of CFCC are in ...
Purpose of the CFCC Community
As a follow up to my post last week about purpose, values, vision and mission, it seems appropriate to communicate the purpose and values of the Center for Church Communication ...
Purpose, Values, Vision & Mission
If you’re like me, whenever you hear words like “vision,” “values,” “purpose” and “mission,” your eyes start to glaze over. Then your ears start ringing with all of the vision/mission/purpose/values ...
