Rethink Communication: You Have One Job

Rethink Communication: You Have One Job

January 28, 2019 by

This week we launched a new book that will help churches clarify their communication and actually connect. It’s called Rethink Communication and it’s written by church comm veteran Phil Bowdle.

In an exclusive Courageous Storytellers webinar, Phil talks about what the book is about, the most important message, and more. We’ve got a quick snippet from that webinar, where Phil explains our one job:

At the end of the day, our job is to put Jesus on display.

One Job

At the end of the day, at the heart of what we’re trying to do, it’s not to get 20 more people to like your Facebook posts. It’s not really to get more attendance or to bump up your numbers. At the end of the day, our job is to put Jesus on display. That’s our one job.

If we can do that, we put all our focus and energy on allowing Jesus to do what he said he was going to do. He said he will build his church and the gates of hell would not prevail against it. So we don’t need to put it on our shoulders to actually build the church. What we need to do is put it on our shoulders to focus on putting Jesus on display in everything we do.

I think that one thing has become a rallying cry for our creative team and our community. Because we know on our best day we’re not that good. On our best day we’re not that creative. We don’t have what it takes. But if we can put our energy into saying how can we put Jesus on display in what we’re communicating here, how can we put Jesus on display in this service and this message—because that’s what it’s all about. And when we do that it takes out all the clutter and allows us to focus and remind ourselves of why we’re in this in the first place. …

If we can just put Jesus on display, everything else really starts to fall into place. So that’s just what I wanted to leave people with and remind them of, because they may overwhelmed and like, ‘Oh man, I want to change everything, I want to blow up everything’—and that could be exactly what people need to do—but doing that apart from the foundation of communicating and leading in a way to put Jesus on display, tactics don’t matter as much as that.

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Kevin D. Hendricks


When Kevin isn't busy as the editor of Church Marketing Sucks, he runs his own writing and editing company, Monkey Outta Nowhere. Kevin has been blogging since 1998, runs the hyperlocal site West St. Paul Reader, and has published several books, including 137 Books in One Year: How to Fall in Love With Reading, The Stephanies and all of our church communication books.
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