We’re a bit late to the game on this one, but the first annual Faith-Based Marketing Summit meets in Dallas on Friday. It’s not specifically about church marketing, but faith-based marketing in general (think The Passion of the Christ), though I’m sure there will be plenty for local churches to learn.
Guest speakers include:
- Greg Stielstra, author of PyroMarketing and former marketing director for a number of best-selling books including The Purpose Driven Life.
- Larry Ross, the public relations man for Billy Graham, who will apparently talk about why local churches should be doing pr.
- Honnie Korngold, former director of marketing for Campus Crusade for Christ.
- Chris Wilson of Wilson Research Strategies, a guy who seems to know a lot about public opinion research.
- Christine Bailey of Ground Force Network, who used to be the Nashville manager for Grassroots Music.
And the list goes on. The whole thing is put on by the Renegade Idea Group. (Whose site is currently down “undergoing major improvements in order to serve you better.” That’s some bad timing.)
Unfortunately, a few folks are claiming to have received spam e-mails announcing the Faith-Based Marketing Summit. That would definitely be a faith-based as well as a marketing no-no.
Michael
November 1, 2005
I received an email for this summit…one thing I look for when I look at marketing conferences, books, etc…is how well they market themselves.
I won’t be in Texas on Friday.
Doug
November 2, 2005
Nor will I. Personally, I am offended at the entire concept of this summit meeting.
Greg Vennerholm
November 2, 2005
Two words. » Really cheesy stock photo. (Okay… four words.)
Michael
November 2, 2005
Maybe we should start a new blog:
churchmarketingsummitsmarketingsucks
:)
Guess I’m feelin’ a bit sassy today. Seriously though, I get a kick out of those that promote themselves as marketing experts and just can’t market themselves. The last marketing/design firm I worked for was awful at it, their logo was terrible, their name uncreative and marketing effots/materials almost non-existent. Kinda funny.
D. Goodmanson
November 2, 2005
I am going to the National Outreach Convention. It will be interesting to see their ‘marketing’ ideas.
Greg Vennerholm
November 2, 2005
Michael… that’s a riot… would that be a .com, .org, or what? Maybe we could consult for them, since their marketing folks took the day off!
Okay, that last one was uncalled for… funny, but uncalled for. Please forgive me.