The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Posts Tagged ‘style’
Religious Style Guide: Consistency!
Every church communicator needs a style guide, but the AP Stylebook doesn’t always cut it. You need a religious style guide to bring consistency.
Vincent van Gogh on Style
"Occasionally, in times of worry, I’ve longed to be stylish, but on second thought I say no—just let me be myself."
Rachel Held Evans on What Millennials Want
"What millennials really want from the church is not a change in style but a change in substance."
Copy Matters: Style Guides
For the love of all things holy, be consistent. Every church needs a style guide and we've got some examples to get you started.
Copy Matters: Know What You’re Writing and Why
Before you grab a pencil and start writing you need to ask some questions. You need to know what you're writing and why.
Fun with Brand Standards
Ambert Rodriguez made a great video threatening bodily harm to anyone who didn't follow the church's brand standards. We talked with Ambert to go deeper on branding.
