Traceway Baptist Church found a new brand and marketing voice by giving away their offerings for an entire year. Founding pastor John Richardson explains how they got there.
Traceway Baptist Church found a new brand and marketing voice by giving away their offerings for an entire year. Founding pastor John Richardson explains how they got there.
In the past year, churches have made some high-dollar asks, and we've covered they way they've communicated these requests. Which ask did you find most egregious?
We find lessons in financial communication for local churches from a fundraising plea by megachurch pastor and televangelist Rod Parsley asking for $1 million to buy an airplane.
You might have heard that Rick Warren made headlines last week with his end-of-year financial ask: They needed $900,000. They got $2.4 million. Some lauded their commitment to stay within ...
It’s an age old debate—where to spend the church’s money. Is our money better suited going to the poor or to a new website? The AIDS crisis or a coffee ...
You know what they say: follow the money. And there’s lots of it coming from churches trying to match audio/video wits with MTV, concerts and TV. So the big guys ...