This isn't a practical or how-to guide for social media. It's about why. Why your church needs to adapt to a new medium. If you want to succeed with social media, you need to figure out your big idea. Ironically, this advice has little to do with new technology.
Mobile apps and mobile sites are not an either/or decision, but a choice of what best fits the needs of your church. See how mobile can help your church.
If the world’s “native tongue” has changed to push notifications and tweets, why are almost 70% of churches not properly using technology to connect and engage with their attendees?