The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Writing & Editing’ Category
Real Stories: Storytelling Coaching Community
A story is the shortest distance between two people. Real stories allow us to connect in a deep and powerful way. Which is why Matt Knisely is doing some story ...
The Power of the Question Mark
The very first rule of social media that I put in place with the churches I work with: There should be more question marks than periods on your page.
Church Vocabulary Lesson
Words communicate. Duh. So we take a look at some common church vocab that should probably go.
Getting To the Point
There are two things I’m very fond of when it comes to good communication: 1. That the communicator has a point, and2. That the communicator makes that point in a timely ...
The Bible Style Guide
Think Christian reported on English site Bite My Blog publishing the Bible Style Guide. Why does it matter to you, besides our contractual obligation to let you know of anything ...
Creating a Church Style Guide, Part 2
This is part two of an irregular and indefinite journey. Follow Associate Editor Joshua Cody as he works to get a style guide together for his church. Last time we talked, ...
Creating a Church Style Guide, Part 1
This is part one of an irregular and indefinite journey. Follow Associate Editor Joshua Cody as he works to get a style guide together for his church. There are probably plenty ...
Say it Succinctly
Yesterday at the WWDC 2008 Keynote address Steve Jobs unveiled a beefed up iPhone and a new suite of mobile applications. It seems like half the world was salivating for ...
Share the Gospel in 140 Characters or Less
When you talk about marketing it’s easy to focus on design. But writing matters. A lot. Here’s a chance to sharpen your writing skills. Brian Baute has thrown down the ...
How to Write Scannable Copy for the Web
I feel like I talk about how to write for the web all the time (and even wrote a long how-to back in August), but we could always use a ...
Help Wanted: Good Editors
I couldn’t help but give everyone a good solid example of how little mistakes become big ones. The Dallas News Religion Blog reported on a press release blunder for a ...
The Paradox of Copywriting
Church Relevance looks at the paradox of copywriting and explores the difficulty of writing good copy for churches. It should be short and sweet, but don’t be afraid to write ...
Writing for Busy People
After reading the Church Marketing Sucks guidelines for guest blogging, I came across this post from lead Firefox engineer, Ben Goodger. Ben writes: “It’s great when people make contributions ...
Starting a Church Style Guide
If you have any sort of background with words you understand the importance of a style guide. Is it Gospel or gospel? Are pronouns referring to God capitalized? Is it ...
