The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘The Christian Walk’ Category
The Truest Form of Relevance
As a church marketer, I often read articles questioning whether or not the church is relevant, a copycat or not original. I read these because it’s my job to represent ...
Why Can’t Christians Be Original?
Encouraging the church not to be a copycat is a popular topic around here. The subject landed a spot in our top 10 posts of 2009 and was your pick ...
Called to Consistency & Living in Brokenness
From the beginning one of the communications issues we’ve continually harped on is that some of the very worst marketing for churches is Christians themselves. So often we’re a poor ...
Tell a Story That’s True
I keep coming across videos being passed around by Christians that are essentially video versions of debunked e-mail forwards. There’s the more professional “Does God Exist?” video featuring a childhood ...
America’s Giving Challenge
The Case Foundation just kicked off a month long fund raising effort with America’s Giving Challenge. They’re giving away $150,000 in prize money to charities that can mobilize the most ...
We’re Sorry, One More Time
Recently, I gave a little bit of a rough time to Christian apologists. All too often, I’ve found myself wanting to apologize because it’s the cool thing to do in ...
We’re Sorry, Again and Again
Recently, Just Wallpaper published an open letter to those who have been burned by churches. I’ve either heard or seen similar apologies other places, and I just can’t decide how ...
Creatively Communicating Love
Communicating love can be unbelievably difficult–especially to those unlike ourselves. I don’t know if it’s a deep-seeded psychological issue, a fear of the unknown or some other strange side effect ...
7 is greater than 1
7 is greater than 1. I know that sounds obvious, but as this video from Soul City Church reminds us, we seem to forget that when it comes to church. ...
The Power of a Testimony
It doesn't matter what you claim about your product, but it does matter that some of the people who have used your product share their experience.
The Soloist
Thanks to the kindness of a well connected friend, I attended an advance screening of The Soloist, releasing in theaters across the country today. The movie stars Jamie Foxx and ...
Mark Batterson: Church is a Tag-Team Sport
I love wild-goose-chaser and National Community Church pastor Mark Batterson’s blog entry this morning: Church is a Tag-Team Sport. It’s a good reminder of the powerful word of mouth, person ...
To Create or Copy?
It’s a huge question among churches. One side says, “Now now, there’s no need to reinvent the wheel.” The other side says, “But it’s about artistic integrity and beauty, man!” ...
Reflecting on Martin Luther King Jr.
One of the great lessons of the radical we celebrate today, Martin Luther King Jr., is that change requires action: “One of the great tragedies of life is that men seldom ...
