The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Promotion’ Category
The Epic-Fail of Church Announcements
Why are announcements so chronically bad? Too often we focus on inane details instead of life-giving change.
How E-mail Can Enhance Sunday Morning
A weekly, congregation-wide e-mail offers an opportunity to connect with your church members and help them prepare for the worship service before they get there.
Church Signs on 100 Huntley Street
Our own Josh Cody appeared in a story on the Canadian talk show 100 Huntley Street about the effectiveness of church signs.
Who Is Your Competition?
At some point in the life of almost anyone attending or running churches, a strange thing happens. We become confused. We forget the unique business that we’re in, and we ...
Communication You Can Believe In
If you’re like me, it’s often easy to be more focused on communicating the hope of what’s next than it is to heed the need for accurate communication about what’s ...
People Gotta Know
Earlier this week my wife and I were part of a conversation with a handful of churches brought together in Northeast Los Angeles. Those present were about as eclectic as ...
Starbucks’ 3-Hour Downtime
From 5:30-8:30 this evening, there’s going to be trouble. Feet will tap, heads will ache and sweat will trickle down restless foreheads. Starbucks is closing. 6 weeks ago, Howard Schultz took ...
The 30-Day Sex Challenge
Here’s an interesting tidbit about a church campaign to promote, well, sexuality and um, effective sexual habits. (And their current series, of course.) Here’s the skinny: Married couples: Have sex daily ...
Lessons In Not Sucking: Common Communication Mistakes
This is part three in a series on Lessons In Not Sucking. Today we discuss common communication mistakes. Here are some choice mistakes I believe get in the way of ...
How to Generate Grassroots Buzz
A few months ago, you may have found yourself pondering the veracity of a PC game called “Mega Church” for sale on Amazon. It was a parody; I created it ...
No One Reads Your Church Brochure
Marketing guru Seth Godin recently talked about brochures and said the one thing no marketer wants to hear: Nobody reads brochures. I didn’t say it wasn’t important. I just said it ...
Free Gas for First Time Church Visitors
With gas approaching $3 per gallon (I just paid $2.99 in St. Paul, Minn.) Clearview Community Church in Sioux City, Iowa is offering free gas to get visitors in the ...
Reasons to Use Direct Mail
The church marketing company FaithSpan has a newly redesigned web site and is offering a new section of How-To PDFs. One of the best is 9 Reasons to use Direct ...
Street Teams for the Church
Stephen Brewster of Calvary Christian Center in Ormond Beach, Fla. e-mailed us about the promotional teams their churches uses to get the word out. The voluntary “street teams” are given cards, ...
