Archive for the ‘First Impressions & Beyond’ Category

Church Shopping: How Can We Better Welcome Guests?
1 Comment » March 22, 2017

Church Shopping: How Can We Better Welcome Guests?

Secret shoppers visit stores to offer an unbiased critique of the customer experience. Churches need the same insight and Greg Atkinson offers just that.

Read More

Secrets of a Secret Shopper: Reaching and Keeping Church Guests
No Comments » March 22, 2017

Secrets of a Secret Shopper: Reaching and Keeping Church Guests

Greg Atkinson, a secret shopper for churches, helps church communicators understand how the welcome experience attracts or repels guests in his book Secrets of a Secret Shopper.

Read More

3 Ways Church Communicators Can Deal With Politics
No Comments » February 20, 2017

3 Ways Church Communicators Can Deal With Politics

Churches have a responsibility to confront politics, even if it's uncomfortable. Here are three ways communicators can approach it without creating trouble.

Read More

Church Communication Blind Spots
No Comments » October 26, 2016

Church Communication Blind Spots

When we get stuck in our heads, we develop blind spots about welcoming church members and guests. I learned this lesson when thinking about our church's proximity to public transit.

Read More

Welcoming Children to Church
4 Comments » May 23, 2016

Welcoming Children to Church

Not every church has the budget for a massive children's ministry, so how do we avoid banishing them and instead welcome children into our worship services?

Read More

#11: Quit Caring About a Dress Code
No Comments » April 28, 2016

#11: Quit Caring About a Dress Code

Your Sunday best is a cultural tradition, not a biblical mandate. When churches strive to be respectable, they’re kind of missing the point.

Read More

#5: Quit Saying You Welcome Everyone When You Don’t
No Comments » April 21, 2016

#5: Quit Saying You Welcome Everyone When You Don’t

In too many of our churches, we’re fooling ourselves into thinking we are welcoming when we really aren’t. It's time to quit.

Read More

Church Bulletin Do’s and Don’ts: A Visitor’s Perspective
3 Comments » March 16, 2016

Church Bulletin Do’s and Don’ts: A Visitor’s Perspective

A church bulletin user offers bulletin tips from a user's perspective. What should be on the cover? How much info inside? Should you use pictures?

Read More

The Church Is Not Respectable
1 Comment » January 4, 2016

The Church Is Not Respectable

When churches strive to be respectable, they're kind of missing the point. Jesus didn't worry about dress codes or cultural norms of respectability.

Read More

Church Bulletin: Don’t Kill It, Make It Better
6 Comments » November 11, 2015

Church Bulletin: Don’t Kill It, Make It Better

While digital communication is a must for churches, eliminating bulletins doesn’t solve the challenge of communicating in the 21st Century.

Read More

Connecting With Visitors at the Virtual Fireplace
1 Comment » October 21, 2015

Connecting With Visitors at the Virtual Fireplace

One church implements a virtual check-in for visitors using texting technology to make it easier for visitors to connect and get questions answered.

Read More

By the Numbers: Guests, Attendance and the Back Door
1 Comment » October 7, 2015

By the Numbers: Guests, Attendance and the Back Door

Statistics show we're losing visitors quickly. Is your church doing its best to invite, interact with, follow up and retain the new people who walk in?

Read More

Church Visitor Horror Stories: Lost Generation
No Comments » July 15, 2015

Church Visitor Horror Stories: Lost Generation

If you're not willing to extend God's peace, then take down your cross and be the social club you apparently are. Now you're creating a lost generation.

Read More

Church Visitor Horror Stories: Children’s Ministry Fail
1 Comment » July 8, 2015

Church Visitor Horror Stories: Children’s Ministry Fail

Lurking in the back of every parent's mind is the history of child abuse cases in the church. Lack of parental reassurance? Children's ministry fail.

Read More

Church Visitor Horror Stories: Wrong Time
No Comments » June 24, 2015

Church Visitor Horror Stories: Wrong Time

Listing the wrong time on your website is a rookie mistake. Ignoring those early arriving visitors is, sadly, a veteran move.

Read More