The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘First Impressions & Beyond’ Category
How to Use E-mail to Bring Back New Visitors
Visitors may spend a single Sunday at your church. The impression they get is how they'll decide to come back or not... unless you find a way to give them ...
Holy Flash Mob
More than 2,000 people bursting into choreographed dance grabs 700,000 views on YouTube. And a church did it.
Lessons from Political Marketing
Tuesday is election day in the United States. Go vote. And then learn a thing or two about how not to communicate from the current glut of political marketing.
When Churches Keep Quiet: Others Fill the Void
When churches say nothing, others step in and fill the void. Paul Hickernell continues his "When Churches Keep Quiet" series to help churches avoid the pitfalls of silence.
When Churches Keep Quiet: Is Silence Deafening Your Message?
What happens when churches say nothing? Does their silence simply go unnoticed, living on as a missed opportunity? Paul Hickernell says no, and he has some helpful words for churches ...
Reminding People Why We’re Here
When people have a sense of why they're here, direction and decisions become clear. As communicators, we would serve our audiences well to continually remind them why they're here.
Opposing or Embracing Muslims: What’s Your Story?
One pastor speaks out against plans for a new mosque. Another pastor offers up his church when a local mosque is burned. What message does your church send?
Green Stop Signs in Church Marketing
Why don't we have green stop signs? Our culture's sub-text says red means stop and green means go. But how many churches use green stop signs to communicate?
Thinking About What Others Will Think
From AZCentral.com: Surprise [The city, not the imperative] Police Chief Dan Hughes says he never meant to offend anyone when he appeared in a church video. Hughes, an elder in a non-denominational ...
Missions Giving vs. Building Fund
My wife and I visited a church we had never been to over Easter weekend. Overall it was a very welcoming community with diversity in the pews and on the ...
Other Churches Suck: How Not to Market Your Church
We’ve covered plenty of churches who are trying to be edgy, stay relevant and communicate in a way that’s never been done before. Satan hates [insert church here] The 30-day sex challenge Che ...
Helping People Find a Church: 25 Fair Warnings for Visitors
Scott McClellan over at Collide magazine talks about the coolest thing he’s seen on a church web site. What is it? A feature that helps visitors find a church by ...
More Church Traffic Jams
National Community Church pastor Mark Batterson visited Woodlands Church in Texas this weekend and shared this perspective: “When I got to Woodlands Church I couldn’t believe how many cars were in ...
Ed Young: The Cussing Pastor
Fellowship Church’s Ed Young sparked a conversation about pastors using profanity in this video. Before you get completely shocked, his definition of profanity is pretty broad, including words like “crap,” ...
