Archive for the ‘First Impressions & Beyond’ Category

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm
August 6, 2018

The Come Back Effect: How Hospitality Can Compel Your Church’s Guests to Return by Jason Young & Jonathan Malm

Think about the connections we make with guests through their experiences: What exactly is hospitality? How do we practice it intentionally? And why is this so important for church growth?

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Here’s What’s Missing From Your Church’s Communications
August 6, 2018

Here’s What’s Missing From Your Church’s Communications

How do people feel when they come to your church? You should be working to identify negative emotions your audience will be feeling and replace them with positive emotions.

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Permission to Send: How is Your Church Handling People’s Data?
April 11, 2018

Permission to Send: How is Your Church Handling People’s Data?

The world requires us to comply with certain laws and regulations concerning people's personal information—and churches should go above and beyond.

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Is Church Clarity the Church’s Decoder Ring?
November 8, 2017

Is Church Clarity the Church’s Decoder Ring?

Church Clarity is asking churches to be clear about where they stand on LGBTQ issues. We look at the pros and cons—and explore how churches should respond.

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6 Ways Churches Can Do Better at Welcoming the Stranger
October 30, 2017

6 Ways Churches Can Do Better at Welcoming the Stranger

We talked with a church outsider—who still loves the church—about how churches can do better at welcoming guests (especially reluctant guests).

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Free Christmas Welcome Kit
October 18, 2017

Free Christmas Welcome Kit

Your church is likely to see more first-time guests at Christmas. We've got a free welcome kit to help you analyze how you're doing and make improvements.

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Visiting a Church Is Scary: Resources to Welcome Guests
October 9, 2017

Visiting a Church Is Scary: Resources to Welcome Guests

With the ghouls, zombies, and sugar of Halloween coming, consider the scariest thing in the church world: Visiting a church for the first time.

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Be Our Guest
October 2, 2017

Be Our Guest

It's always important to welcome guests, so we've got a pile of guest resources—and Christmas bonuses—for Courageous Storytellers members.

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How to Revitalize Your Church’s Reputation
April 10, 2017

How to Revitalize Your Church’s Reputation

The church has a reputation problem, and it's keeping people outside the doors. Here's how we can revitalize our reputations so that people will want to know Jesus and his ...

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15 Church Easter Videos
April 5, 2017

15 Church Easter Videos

From a pastoral invite to something more creative, Easter is an opportunity for churches to engage visitors with video. Here are 15 church Easter videos.

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60 Church Websites for Easter
April 4, 2017

60 Church Websites for Easter

Take a look at this sampling of church websites at Easter to see inspiring designs and unique ways to welcome visitors at Easter.

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Church Shopping: How Can We Better Welcome Guests?
March 22, 2017

Church Shopping: How Can We Better Welcome Guests?

Secret shoppers visit stores to offer an unbiased critique of the customer experience. Churches need the same insight and Greg Atkinson offers just that.

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Secrets of a Secret Shopper: Reaching and Keeping Church Guests
March 22, 2017

Secrets of a Secret Shopper: Reaching and Keeping Church Guests

Greg Atkinson, a secret shopper for churches, helps church communicators understand how the welcome experience attracts or repels guests in his book Secrets of a Secret Shopper.

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3 Ways Church Communicators Can Deal With Politics
February 20, 2017

3 Ways Church Communicators Can Deal With Politics

Churches have a responsibility to confront politics, even if it's uncomfortable. Here are three ways communicators can approach it without creating trouble.

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Church Communication Blind Spots
October 26, 2016

Church Communication Blind Spots

When we get stuck in our heads, we develop blind spots about welcoming church members and guests. I learned this lesson when thinking about our church's proximity to public transit.

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