Archive for the ‘Advertising’ Category

advertising Article
December 14, 2007

Chocolate Rain and Church Marketing

Who is Tay Zonday and why should you care? I’m glad you asked, because he is one of the latest examples of viral video gone wild in the new advertising ...

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advertising Article
November 13, 2007

Handvertising?

What on earth is handvertising? Just what you think–it’s advertising on the back of someone’s hand, available from Handvertising USA. They wanted me to blog about this new form of ...

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advertising Article
October 16, 2007

Sexy Church

CNN is giving some church marketing love in their video top stories. It seems as if a church sent out 50,000 mailers entitled “Red Hot Sex” to their community. The ...

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advertising Article
October 2, 2007

Don’t Be Afraid to Advertise

The Delmarva Daily Times recently discussed church marketing and included our very own Brad Abare. You should check it out. The article discusses religious leaders choosing “new” ways to advertise. And ...

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advertising Article
July 26, 2007

Church YouTube Contest

A few days ago we talked about online church video. We encouraged everyone to embrace the phenomenon of online video and harness its power. One church in Boston is doing ...

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advertising Article
April 16, 2007

How To Achieve 277% Growth

OK, so the title isn’t fully accurate. But it is how one church did it. Eastpoint Community Church in Middletown, Del. had an incredibly simple, strategic and successful marketing campaign, ...

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advertising Article
March 16, 2007

Church Doesn’t Suck Billboard

Apparently it’s church billboard week. First it was “Satan “ in the copy, and now it’s “Sucks.” GracePoint Church in Wichita, Kan. has launched a billboard campaign that’s drawing criticism, ...

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advertising Article
March 15, 2007

Satan Hates Life

Lifechurch.tv launched a new billboard campaign recently that’s pretty creative. I’ve seen billboards for churches before and I’ve liked, well, none of them. This might change my mind. The time ...

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advertising Article
February 26, 2007

10 [Cheap] Ad Ideas from Roy H. Williams

If you’re not already getting the Monday Morning Memo from adman Roy H. Williams, you’re missing out. Not only is Williams a brilliant pithy writer, he’s got one of the ...

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advertising Article
February 15, 2007

Testimony Billboards

The Atlanta-Journal Constitution reports on a church billboard campaign that’s personal. Love this quote: “Marketing and evangelism are the same thing,” says Mara Einstein, associate professor of media studies at the ...

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advertising Article
January 3, 2007

Chipotle and Crossings Church

Last month I wrote an entry about potential partnerships that might exist between companies and churches. Not surprising, it sparked several heated comments. I am working on a follow up ...

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advertising Article
December 23, 2006

Free Miracle Cloth

Here at Church Marketing Sucks, we are often criticized for feeding the capitalistic free-market economy mindset that says if you advertise, promote, or market something well, people will come and ...

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advertising Article
November 15, 2006

Using Whipped Cream and Gay Marriage to Start Conversations

With membership declining as much as 20% in the last decade, the United Church of Canada needs to try something drastic. So they’ve launched a $9.3 million ad campaign. The ...

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advertising Article
September 16, 2006

Have a Pint with Jesus

The face of Jesus has shown up in some mysterious places, but now it will appear in the frothy remains of a pint of beer as a part of the ...

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advertising Article
July 29, 2006

Church Advertised with Republican Party

I know I’ve complained about being busy before, but you know it’s bad when Christianity Today is clamoring for more CMS. Their weblog reported on a pastor donating to the ...

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