The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Advertising’ Category
Atheists Marketing Billboard
We’ve talked about billboards a lot. No, really. A lot. But here’s a little something different. Coming to you courtesy of DJ Chuang’s Twitter, here’s sort of the opposite of a ...
Can Jesus Christ Become a Superstar Again?
Those are the words of Marie Claire as they look at dwindling numbers of Christians in Australia. Where do they turn to answer this question? Oh yeah, the marketers! They asked ...
When People Avoid Your Advertising
Here’s a pretty great quote from Cammie Dunaway, the vice president of sales and marketing for Nintendo of America in an interview by the Wall Street Journal concerning the Wii ...
Sunday, Sunday, Sunday!
The Stuff Christians Like blog has been around since January. Unfortunately, I just found out about it today. Prodigal John explains how Christians like myriad things, such as: not knowing ...
Christmas Rap
Just before the Christmas break, Robin Stansbury from the Hartford Courant called me about a story she was doing on Rev. Bill Keane of First Baptist Church, Branford, Conn. Keane ...
Chocolate Rain and Church Marketing
Who is Tay Zonday and why should you care? I’m glad you asked, because he is one of the latest examples of viral video gone wild in the new advertising ...
Handvertising?
What on earth is handvertising? Just what you think–it’s advertising on the back of someone’s hand, available from Handvertising USA. They wanted me to blog about this new form of ...
Sexy Church
CNN is giving some church marketing love in their video top stories. It seems as if a church sent out 50,000 mailers entitled “Red Hot Sex” to their community. The ...
Don’t Be Afraid to Advertise
The Delmarva Daily Times recently discussed church marketing and included our very own Brad Abare. You should check it out. The article discusses religious leaders choosing “new” ways to advertise. And ...
Church YouTube Contest
A few days ago we talked about online church video. We encouraged everyone to embrace the phenomenon of online video and harness its power. One church in Boston is doing ...
How To Achieve 277% Growth
OK, so the title isn’t fully accurate. But it is how one church did it. Eastpoint Community Church in Middletown, Del. had an incredibly simple, strategic and successful marketing campaign, ...
Church Doesn’t Suck Billboard
Apparently it’s church billboard week. First it was “Satan “ in the copy, and now it’s “Sucks.” GracePoint Church in Wichita, Kan. has launched a billboard campaign that’s drawing criticism, ...
Satan Hates Life
Lifechurch.tv launched a new billboard campaign recently that’s pretty creative. I’ve seen billboards for churches before and I’ve liked, well, none of them. This might change my mind. The time ...
10 [Cheap] Ad Ideas from Roy H. Williams
If you’re not already getting the Monday Morning Memo from adman Roy H. Williams, you’re missing out. Not only is Williams a brilliant pithy writer, he’s got one of the ...
