The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ
Archive for the ‘Advertising’ Category
The Billboard Problem
The modern American church’s affinity for billboards has been well documented because, let’s face it, we’ve produced our share of terrible signage. But if we’re to announce the kingdom of ...
Church Advertising Observations Part 2: 8 Tips
If church advertising doesn't work, how do we make it work? We explore eight practical tips that can help make your advertising more effective.
Church Advertising Observations Part 1: Why It Doesn’t Work
So much church advertising doesn't work. It doesn't resonate, it beats up on the church and it doesn't work on an emotional level. We explore why church advertising often falls ...
Office Hours: Online Budgets & Bulletin Advertising
Our own Justin Wise has online office hours and takes your questions. This week he talks about online marketing budgets and bulletin advertising.
Office Hours: Pastors and Social Media & Wasting Money
Our own Justin Wise has online office hours and takes your questions. This week he talks about social media and the uselessness of YellowPages ads.
Super Bowl Ad Lesson in Making the Boring Engaging
What do you do when you have to communicate something that isn't inherently interesting? Take Bridgestone's example and get creative.
Facebook Ads for Your Church
Facebook offers highly targeted advertising and it can work for your church. We offer a detailed description for setting up your first Facebook ad.
Are We Building Bench-Riding Believers?
Our work sometimes suggests that people “come, sit and stay” as opposed to “go, tell and do.”
Church Copies Beer Advertising
What can we learn from the dispute between one Kiwi church and a local brewery over the use of trademark? It turns out, plenty.
Christian Advertising at the Super Bowl: Subtle & Controversial
The commercials are by far my favorite part of the Super Bowl. The last couple of years have been pretty mediocre in terms of the million dollar ads, but I’m ...
Losing Your Message but Gaining Publicity
Just before Christmas, a church in New Zealand launched a new billboard that received extensive coverage from news outlets and blogs around the world. The church was aiming to leverage the ...
Catholics Come Home: The Role of Denominations
It looks like the Catholic church is ramping up their “Catholics Come Home” campaign. The LA Times reported that the diocese of Sacramento is “preparing to air several thousand prime-time ...
Is Advertising a Silly Place to Spend?
Thousand of churches in Australia are about to embark in “Christianity’s largest ever Australian advertising push.” But one lecturer in consumer behavior and advertising says that this money is being spent ...
I am a Christian
The various “I am/We are [fill in your denomination]” ad campaigns that we mentioned last week (Southern Baptist, Foursquare, Episcopal) got me thinking: Who cares? I understand denominations needing to differentiate ...
You Can’t Advertise Problems Away: Ad Campaigns of the Mainline Denominations
U.S. News & World Report covers the shrinking mainline denominations and their desperate attempts to re-brand. It’s pretty much the same story we’ve heard for a while now, but a ...
