The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ

Archive for the ‘Advertising’ Category

How to Make Billboards Work for Your Church
1 Comment » August 7, 2013

How to Make Billboards Work for Your Church

Too often we see church billboards gone wrong. How can you do them right? We talk about effective billboards for any church (yes, small churches included).

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The Billboard Problem
5 Comments » February 27, 2013

The Billboard Problem

The modern American church’s affinity for billboards has been well documented because, let’s face it, we’ve produced our share of terrible signage. But if we’re to announce the kingdom of ...

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Church Advertising Observations Part 2: 8 Tips
6 Comments » October 2, 2012

Church Advertising Observations Part 2: 8 Tips

If church advertising doesn't work, how do we make it work? We explore eight practical tips that can help make your advertising more effective.

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Church Advertising Observations Part 1: Why It Doesn’t Work
19 Comments » October 1, 2012

Church Advertising Observations Part 1: Why It Doesn’t Work

So much church advertising doesn't work. It doesn't resonate, it beats up on the church and it doesn't work on an emotional level. We explore why church advertising often falls ...

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Office Hours: Online Budgets & Bulletin Advertising
No Comments » August 8, 2012

Office Hours: Online Budgets & Bulletin Advertising

Our own Justin Wise has online office hours and takes your questions. This week he talks about online marketing budgets and bulletin advertising.

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Office Hours: Pastors and Social Media & Wasting Money
9 Comments » May 1, 2012

Office Hours: Pastors and Social Media & Wasting Money

Our own Justin Wise has online office hours and takes your questions. This week he talks about social media and the uselessness of YellowPages ads.

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Super Bowl Ad Lesson in Making the Boring Engaging
1 Comment » February 7, 2011

Super Bowl Ad Lesson in Making the Boring Engaging

What do you do when you have to communicate something that isn't inherently interesting? Take Bridgestone's example and get creative.

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Facebook Ads for Your Church
21 Comments » November 24, 2010

Facebook Ads for Your Church

Facebook offers highly targeted advertising and it can work for your church. We offer a detailed description for setting up your first Facebook ad.

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Are We Building Bench-Riding Believers?
11 Comments » August 25, 2010

Are We Building Bench-Riding Believers?

Our work sometimes suggests that people “come, sit and stay” as opposed to “go, tell and do.”

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Church Copies Beer Advertising
19 Comments » July 19, 2010

Church Copies Beer Advertising

What can we learn from the dispute between one Kiwi church and a local brewery over the use of trademark? It turns out, plenty.

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advertising Article
20 Comments » February 5, 2010

Christian Advertising at the Super Bowl: Subtle & Controversial

The commercials are by far my favorite part of the Super Bowl. The last couple of years have been pretty mediocre in terms of the million dollar ads, but I’m ...

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advertising Article
23 Comments » January 7, 2010

Losing Your Message but Gaining Publicity

Just before Christmas, a church in New Zealand launched a new billboard that received extensive coverage from news outlets and blogs around the world. The church was aiming to leverage the ...

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advertising Article
22 Comments » September 23, 2009

Catholics Come Home: The Role of Denominations

It looks like the Catholic church is ramping up their “Catholics Come Home” campaign. The LA Times reported that the diocese of Sacramento is “preparing to air several thousand prime-time ...

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advertising Article
8 Comments » September 21, 2009

Is Advertising a Silly Place to Spend?

Thousand of churches in Australia are about to embark in “Christianity’s largest ever Australian advertising push.” But one lecturer in consumer behavior and advertising says that this money is being spent ...

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advertising Article
13 Comments » June 15, 2009

I am a Christian

The various “I am/We are [fill in your denomination]” ad campaigns that we mentioned last week (Southern Baptist, Foursquare, Episcopal) got me thinking: Who cares? I understand denominations needing to differentiate ...

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