Brad Abare

Brad Abare is the founder of the Center for Church Communication. He consults with companies and organizations, helping them figure out why in the world they exist, why anyone should care and what to do about it.

Brad Abare's Posts:

Opposing or Embracing Muslims: What’s Your Story?
August 4, 2010

Opposing or Embracing Muslims: What’s Your Story?

One pastor speaks out against plans for a new mosque. Another pastor offers up his church when a local mosque is burned. What message does your church send?

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think-ahead Article
July 28, 2010

The Power of Anticipation

A happy vacation has more to do with planning, preparation and anticipation than it does the actual vacation. What does that mean for church marketing?

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Seth Godin and the Lizard Brain
June 8, 2010

Seth Godin and the Lizard Brain

There's nothing like reading a book about getting off your duff, especially when it's written by someone who appears to have no problem doing just that. Seth Godin's latest book, ...

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church-business Article
May 3, 2010

Church for Church Leaders

I do not have the research to back this up, but I’ve been observing what appears to be a growing trend in the number of church leaders who work and ...

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first-impressions-beyond Article
April 7, 2010

Missions Giving vs. Building Fund

My wife and I visited a church we had never been to over Easter weekend. Overall it was a very welcoming community with diversity in the pews and on the ...

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public-relations Article
January 14, 2010

Haiti, Robertson, Deal With the Devil

Church Marketing Sucks is no stranger when it comes to covering conversations about stupid things Christians say. From Sponge Bob and gay tolerance to suggesting the U.S. assassinate Hugo Chavez, ...

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promotion Article
November 10, 2009

Communication You Can Believe In

If you’re like me, it’s often easy to be more focused on communicating the hope of what’s next than it is to heed the need for accurate communication about what’s ...

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philosophy Article
November 5, 2009

Familiar Story

The Covent Garden district in London traces its roots back to Roman times. For most of its history, Covent Garden has been a cultural center including shopping, dining and the ...

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think-ahead Article
November 2, 2009

Vision Correction

On August 30, 2009, 79-year-old Jud McKinney was driving a white pickup truck along a rural road in Winterset, Iowa. Riding a bike on the same road was 54-year-old Mark ...

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reviews Article
October 15, 2009

Donald Miller’s Million Miles

I think Donald Miller has finally written a book to compete with the attention from his last hit, Blue Like Jazz. I realize he has written other books since, but ...

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news-updates Article
October 8, 2009

Values of the CFCC Community

This is a follow up to my post earlier this week about the purpose of the Center for Church Communication (CFCC). Communicating the values and purpose of CFCC are in ...

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news-updates Article
October 6, 2009

Purpose of the CFCC Community

As a follow up to my post last week about purpose, values, vision and mission, it seems appropriate to communicate the purpose and values of the Center for Church Communication ...

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philosophy Article
September 30, 2009

Purpose, Values, Vision & Mission

If you’re like me, whenever you hear words like “vision,” “values,” “purpose” and “mission,” your eyes start to glaze over. Then your ears start ringing with all of the vision/mission/purpose/values ...

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advertising Article
September 23, 2009

Catholics Come Home: The Role of Denominations

It looks like the Catholic church is ramping up their “Catholics Come Home” campaign. The LA Times reported that the diocese of Sacramento is “preparing to air several thousand prime-time ...

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graphic-design Article
September 19, 2009

Follow-Up to the Rick Warren/Spec Work Debate

On Thursday evening we posted an entry trying to address the issue of spec work through the current example of Rick Warren’s book cover design contest. In less than 24 ...

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