The site to frustrate, educate and motivate the church to communicate, with uncompromising clarity, the truth of Jesus Christ

Brad Abare

Brad Abare consults with organizations in the midst of transition. He’s the instigator behind ChurchMarketingSucks.com, founder of the Center for Church Communication and the communications director for Foursquare.

Brad Abare's Posts:

public-relations Article
18 Comments » January 14, 2010

Haiti, Robertson, Deal With the Devil

Church Marketing Sucks is no stranger when it comes to covering conversations about stupid things Christians say. From Sponge Bob and gay tolerance to suggesting the U.S. assassinate Hugo Chavez, ...

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promotion Article
2 Comments » November 10, 2009

Communication You Can Believe In

If you’re like me, it’s often easy to be more focused on communicating the hope of what’s next than it is to heed the need for accurate communication about what’s ...

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philosophy Article
No Comments » November 5, 2009

Familiar Story

The Covent Garden district in London traces its roots back to Roman times. For most of its history, Covent Garden has been a cultural center including shopping, dining and the ...

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think-ahead Article
2 Comments » November 2, 2009

Vision Correction

On August 30, 2009, 79-year-old Jud McKinney was driving a white pickup truck along a rural road in Winterset, Iowa. Riding a bike on the same road was 54-year-old Mark ...

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reviews Article
2 Comments » October 15, 2009

Donald Miller’s Million Miles

I think Donald Miller has finally written a book to compete with the attention from his last hit, Blue Like Jazz. I realize he has written other books since, but ...

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news-updates Article
No Comments » October 8, 2009

Values of the CFCC Community

This is a follow up to my post earlier this week about the purpose of the Center for Church Communication (CFCC). Communicating the values and purpose of CFCC are in ...

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news-updates Article
No Comments » October 6, 2009

Purpose of the CFCC Community

As a follow up to my post last week about purpose, values, vision and mission, it seems appropriate to communicate the purpose and values of the Center for Church Communication ...

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philosophy Article
7 Comments » September 30, 2009

Purpose, Values, Vision & Mission

If you’re like me, whenever you hear words like “vision,” “values,” “purpose” and “mission,” your eyes start to glaze over. Then your ears start ringing with all of the vision/mission/purpose/values ...

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advertising Article
19 Comments » September 23, 2009

Catholics Come Home: The Role of Denominations

It looks like the Catholic church is ramping up their “Catholics Come Home” campaign. The LA Times reported that the diocese of Sacramento is “preparing to air several thousand prime-time ...

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graphic-design Article
Comments Off September 19, 2009

Follow-Up to the Rick Warren/Spec Work Debate

On Thursday evening we posted an entry trying to address the issue of spec work through the current example of Rick Warren’s book cover design contest. In less than 24 ...

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building-design Article
12 Comments » September 14, 2009

Abercrombie & Church

The September 14 print edition of Fortune magazine had an article (no link) by Beth Kowitt on how mall owners have been thinking “outside of the (big) box” when it ...

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examples Article
6 Comments » August 28, 2009

Another Word for ‘Church’?

My wife and I traveled to Hawaii a few weeks ago for a co-worker’s wedding. We stayed over an extra day and attended a church service in downtown Honolulu with ...

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brand-identity Article
12 Comments » August 12, 2009

Your Slogan/Name Is Not A Strategy

It appears Radio Shack is attempting to rebrand itself as “The Shack.” They say it’s what their friends call them. Have you ever met a friend of Radio Shack? I ...

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events Article
4 Comments » August 6, 2009

Story: Oct. 28-29 Near Chicago

Last week I received a very nice package from Ben Arment, the lead brain behind Story. It looks like Carlos Whittaker received a similar package–watch Los open it, he looks ...

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examples Article
3 Comments » August 4, 2009

How Does Your Church Play Nice?

I saw this over the weekend from a church in Eagle Rock, Calif., about eight miles outside of downtown Los Angeles. Christian Assembly has been in Eagle Rock for decades ...

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