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October 14, 2009
$5 Million Bridge to Somewhere: Tie it to the Purpose
(Filed under: Building Design)
Church building campaigns can be hard for congregations to swallow. But how about building a $5 million bridge to ease parking congestion for a church? That's what North Point Community Church outside Atlanta, Ga., is doing with their Let's Build a Bridge campaign. When I first saw it I literally thought it was a joke. As the opening copy explained:
Are you tired of sitting in the parking lot for twenty minutes after church? Do you hesitate to invite friends to church because of the complexity of getting on and off our campus? Have you ever skipped the closing song to beat the crowds to lunch?
Therefore North Point needs a $5 million, three-lane bridge that spans 1,000 feet of floodplain and wetlands. It's no joke. As North Point pastor Andy Stanley explains, this has been nine years in the making.
Before anyone dumps all over North Point, complaining about $5 million going to a better use or pointing out the evils of megachurches or urging North Point to go multi-site (uh, they already are and also plant quite a few churches), it's worth letting Stanley explain it:
Is it worth it? It all depends. If our mission is to be a church thatʼs perfectly designed for the people who already attend, then we donʼt need a bridge. But if we want to continue to be a church unchurched people love to attend, then yes, itʼs worth it. From my perspective, this is not a “nice to have” option. Honestly, I donʼt want to raise money for, or give money to, something thatʼs not mission critical. I believe creating a second access point allows us to stay on mission. That is why weʼve been working on this for nine years.
Stanley makes his pitch by tying it to the church's foundational purpose: Being a church that unchurched people want to attend. And for North Point that means making it easy to attend, which means not dealing with a colossal traffic jam.
If that's your purpose, a $5 million bridge might make sense.
Unfortunately that explanation is buried in a PDF. There's also a lengthy video where Stanley humorously explains the rationale. That fundamental explanation should be front and center. This bridge isn't about parking, it's about making it easy for unchurched people to come to church and hear about Jesus.
The application for your church should be pretty clear, as Todd Rhoades explains:
Andy does what any good leader does in 'selling' an idea... he makes it critical to the mission. Because, Andy fully admits, if it doesn't help North Point fulfill their mission, then it is NOT worth it. If it DOES, then it's worth every single penny.Are you trying to 'sell' something to your church? A new building? A new program? A new staff member? Have you tied it to your vision? If not, no wonder no one is getting excited about it. No wonder everyone says 'it's too expensive' or 'should we really do THAT'. If it's not, as Andy says, 'mission critical', then guess what... it's probably not worth it.
You can make up your own mind about the necessity of a $5 million bridge. But there are two lessons for your church from this example:
1) If your church is doing something important, tie it to your church's purpose. If it's worth doing it should naturally fit with your purpose. Otherwise why are you doing it?
2) Put that explanation front and center.
Posted by Kevin D. Hendricks at October 14, 2009 2:35 PM
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Comments
Wouldn't it be cheaper and easier to move to a building that doesn't need a $5 million dollar bridge?
Posted by: Matt Algren at October 14, 2009 2:01 PM
A building for more than 20,000 church attenders for under $5 million is not a reality anywhere near Atlanta. I "believe the best" in Andy's vision for his church. I'm sure he's prayed once or twice about the decision.
Posted by: Neal Phillips at October 14, 2009 4:49 PM
It would really cool if they could find a way to make this huge under taking a wY to bless the community to. Great marketing opportunity there. Building a bridge not only to the church but building a bridge to the community.
Posted by: Sean Salter at October 15, 2009 12:53 AM
I was wondering about that, too, Sean. When my church did our last capital campaign for our building expansion we gave 10% of the total to a partner church in Haiti for their building project.
Certainly not the only way to do it, but it made a lot of sense.
My guess is that North Point felt that they do a lot of giving outside the church in other areas, so there was no need to tie it to this project.
Posted by: Kevin D. Hendricks at October 15, 2009 6:02 AM
Building projects can be positive things to rally around. To that extent, I am optimistic that it will be unifying for many in the church. Six years ago, dozens of men from our congregation came together to move the church garage across the property and it is still viewed as a galvanizing event for those men involved.
My concern would be the apparent lack of concern for the environment. Sure, it sounds like they got all the permissions required by law, but building a thousand foot hulking structure of steel and concrete through wetlands does not show respect for God's creation, even though it is done under the premise of love for God's people.
Admittedly, I am much more inclined to hug people before trees, but to this outside observer, it just doesn't look good.
Posted by: Marc Aune at October 15, 2009 7:05 AM
Thanks for blogging about this initiative. We're excited about how it's going to help a lot more people access the church. It is core to our mission and success. and it's been a long time coming.
Posted by: John (Human3rror) at October 15, 2009 8:58 AM
Great post. It would be good to do a whole post on different capital campaigns again. We just did one and raised in 8 months $1.7m though we were expecting $2m to come in over 3 years. People caught the vision and gave - slap bang in the middle of the GFC.
Only God.
Posted by: Steve at October 16, 2009 3:21 AM
Balancing care for creation and the infrastructure necessary for growth is a delicate balance in ANY civil engineering project, and is part of why this was debated for so long.
It is a bridge, and not a surface road, for exactly that reason—to preserve as much nature as possible
Keep in mind this is Atlanta... not exactly remote territory unfamiliar to steel & concrete.
Posted by: Rich Barrett at October 19, 2009 8:46 AM
I live in the Atlanta area, and will admit I have never visited NP. I have heard a lot about their church - opinions, experiences, etc - and I've found that sometimes I think what they're doing is spot-on with the gospel, and other times I've questioned their motives.
But recently I've found that every time I hear or read something from Andy Stanley, I see his heart for the lost and his desire to impact as many people with the gospel as he can. He is not about numbers, he is about each individual person that his church comes into contact with - inside or outside the walls.
Every time I've found myself questioning their motives is a result of listening to or reading someone else's critique or opinion. Too many people are too quick to insert their "expertise" on a situation of another church, or its leadership, when they have no knowledge of the situation outside the article they just read.
Posted by: Ryan at October 30, 2009 8:52 AM
Our church is launching a fundraising campaign for several areas of mission ministry that we already actively support, although many of our members don't even know we're involved, so we developed the 0 TO 60 IN 40 DAYS campaign. Between November 15th and December 24th, we're looking to raise $60,000 to help these ministries thrive and continue ministering to those in need. You can check out more information at our website, which is at www.0to60in40.com. You can also view a promotional video I created at YouTube. I hope it inspires you and gives you an idea for your ministry.
Posted by: Zach Lorton at November 10, 2009 11:41 AM


