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September 22, 2009
The Case for a Communications Director
(Filed under: Church Business)Tim Schraeder is exploring a simple question: should churches hire full-time communications staffers? Admittedly, he's got a bit of a bias, being the director of communications at Park Community Church and all.
Part 1: What is a Director of Communications?
Part 2: The Call to Communicate
It's an interesting argument for full-time church communication staff. Tim and most of the comments argue in favor of this type of person, but it'd be interesting to hear counter-arguments as well. Is this a waste of money? Should church communications be crowd-sourced to church members? Is it better to work with ad agencies and the like instead of staffing your own? Feel free to weigh in either here or on Tim's blog.
And for others still, this is exactly the permission your church needs to hire someone full-time to direct your communications.
Posted by Joshua Cody at September 22, 2009 8:44 AM
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Comments
I think that it is important to get the the world out and with today's technology, we can reach people easier ... and it's little more complex than just passing off to a staffer who gifting is not is this area.
I have established good relationships with a number of people through LinkedIn and Twitter who have become core people in our newest ministry. I would not have found these people otherwise.
I would love to hire a part-time media person to manage all of this stuff so that I can spend more time face-to-face with folks.
Posted by: David Zook at September 22, 2009 11:18 AM
I don't think anyone is against a staff person like this - it's just hard to prioritize funding for it unless there is a real problem.
Posted by: Sam Sutter at September 22, 2009 12:47 PM
Full time staff aren't going to be on the cards for all churches. Some have enough of a problem paying for a full time pastor.
That said, I think it is important to have people in the church who are going to be 'brand champions'. That's not to say that they are going to follow blindly whatever they are told to do, but that they are going to commit time and effort into supporting and talking about the church.
I'd hope that all members of the church would be involved in this to one extent or another. Maybe the communications guy should have more responsibility for equipping the church community to share the church's vision, rather than being the only person doing it.
Posted by: Phil at September 23, 2009 7:43 AM
Just another indication that churches today tend to run more like corporations than places of spiritual refuge and encounter with God.
Posted by: Tom Froese at September 30, 2009 12:16 PM
Well I suppose so, almost all churches today tend to run the activities of the corporation from a spiritual sanctuary
Posted by: alex at November 2, 2009 9:58 PM
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