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June 29, 2009
We Are Evangelists
(Filed under: Philosophy)A recent U.S. World News & Report article we already covered included a quote I'd glossed over. It comes from the director of communications for the Episcopal Church, Anne Rudig, and is a sentiment I'd guess a lot of us share:
"I'm an evangelist, too."
It's a simple and powerful statement that church marketing is evangelism.
It reminds me of the first chapter of Meredith Gould's The Word Made Fresh: Communicating Church and Faith Today, which argues that church communication is ministry.
What we do is not just some business skill for the church. The work you do is not mere work. It is a vital ministry of the church, seeking and saving the lost. We marketers and communicators, designers and editors, volunteers and assistants--we are evangelists.
Posted by Kevin D. Hendricks at June 29, 2009 8:01 AM
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Comments
thank you for saying this. Interesting there are no comments. Communications IS evangelism.
Posted by: Cameron Hammon at June 29, 2009 1:57 PM
Ideally all church marketing is evangelism, but it doesn't have to be. You could market programs which don't have the goal of spiritual transformation and relationship to Jesus. Not saying that is the norm, but that it happens.
Posted by: Paul Clifford at December 30, 2009 12:32 PM
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