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May 13, 2009

Church Copycats

(Filed under: Philosophy)

Recently, I came across Godwitter.com via the xpirimental blog. My palms became sweaty, my heart sped up, my stomach twisted and my mind went back to the service formerly known as GodTube.

Then I thought of the 68 threads with "copyright" in their title in the Church Marketing Lab. Next was the 44% of churches who don't give a rip about copyright. After that, the proliferation of iGod series, Survivor retreats and logo ripoffs. Lastly was Joshua Blankenship's post from a few years ago with a hefty focus on creativity.

We do this under the guise of "redeeming our culture" or "being relevant." And I have nothing wrong with either of those things. But seriously, a Christian version of Twitter? 28.3 million search results for Christian social network?

We are the jealous friend. We see something that seems cool, and we have to have it. But rather than take the unthinkable risk of corruption or dirtying ourselves with those less holy than ourselves, we created a walled garden. In this walled garden, we can have all the "good stuff" of the world, but we can pretend the rest of the world doesn't exist.

And the cost is high. This isn't just about not being creative or about not reaching our full potential. Our copycat actions are both a failure to realize our full potential and an affront to those we are trying to reach.

People who live outside of the Christian bubble roll their eyes. You lose them forever. They see you as demeaning something they value, and they think less of you for it. You trade the entire mission of God for the comfort of a walled garden, and you chose your Christian social network over actually networking with non-Christians. It doesn't go unnoticed.

Your marketing is screaming, "I don't care about you or your things. I mock them."

So let's rename our GodPod series, turn off our GodTubes, shut down our Godwitters, log out of GodSpace, delete our Gracebook accounts and show the entire world that we care about them more than us.

Posted by Joshua Cody at May 13, 2009 9:34 AM

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Comments

I won't say who, but a church in my city directly ripped the code and CSS from Mars Hill's (Michigan) site. When I looked at the code, they were even loading Java FROM MHBC's host... shameless, IMO.

Posted by: Nick at May 13, 2009 9:12 AM

I'm totally with you on the main point of your post here. Namely, that these "copycat" services like Godtube, etc. are of no benefit and possible detrimental to the cause of Christ.

On a more minor and nuanced point, however, I must take issue. First, churches MUST always respect copyright. No choice about it...always.

However, some things you guys mention on this blog simply are not subject to copyright. For example, one cannot legally claim copyright to calling a retreat "Survivor Retreat". That phrase is too common to copyright. Now a particular church's logo or artwork for that retreat could be copyrighted, but not simply the name "Survivor Retreat".

Finally, let me say this. Every church has the RIGHT to copyright and protect their unique work. And all other churches have the OBLIGATION to respect the copyright.

However, I'd ask the Christian Community to consider carefully before reserving all rights to their work. Especially if their work is for a "one-time" only event. Why not, after your event is over, open that work up on creative commons or other license that would allow other church's to modify and use your work at-will?

Not every church has the ability or resources to create from scratch. So if there is work you no longer need, why not contribute it to the Body of Christ?

Like the New Testament Believers, we should hold all things in common.

Posted by: Josh Jenkins at May 13, 2009 9:30 AM

How do you decyfer the use of Pop Culture in the church and copyright? I'm not condoning illegal use of other people's stuff, but where's the line? Who draws the line? Is there a line? And if there is, give us some ideas on how to get close, but not cross it. Granger Community Church comes to my mind as they used many different popular TV shows, movies, songs, etc, to help convey their point. Is this not being "creative" or is this just copying the secular industries to get the attention of non-believers?

Posted by: Jared Hardwck at May 13, 2009 10:15 AM

I actually understand Godtube (or tangle or whatever it's called now). I get wanting a place just for clean christian videos. I understand it. But not this godwitter mess. It's just another barrier.

Posted by: brent at May 13, 2009 10:15 AM

Carol Howard Merritt recently blogged on this, discussing how Christian replicas are usually made to cleanse cultural aspects but end up a poor substitute.

Although, for the record, I love Prodigal Jon's Stuff Christians Like for the self-effacing parody that it is.

Posted by: the one at church at May 13, 2009 10:31 AM

Ar you serious? Copyright schmopyright. I think you are forgetting that God is in control, and that after 200 years of peace in the US we need some fresh martyrs so we can raise more money. You just don't get it. We are the only community that goes to court over who owns the phrase "What would Jesus Do?" whil most of the pew potatoes are clueless.

Posted by: DantheHomeman at May 13, 2009 10:35 AM

Love it, well said, more people need to read this and wake up!

Posted by: Chris Hinojosa at May 13, 2009 10:46 AM

I heard this saying moments before loggin on and reading this blog.

"You can't polish a turd, but you can roll it in glitter, and yet its still a turd"

Creativity comes within and is God given I get that, yet it is still craft and part of our muscle memory that needs to be exercised, and if you don't exercise it, then the muscle becomes weak. Asking God everyday what he is "Giving us" what he is "Telling us" and what he is "Showing us". Has been my latest recipe for creativity. Try it, instead of copying other peoples work. Remember when you copy its still a turd! Or maybe your a turd for copying. LOL

Posted by: David Jones at May 13, 2009 10:48 AM

Don't mean to be a putz, but What is "Chrisitian" Social Networking? I think you 'misspeled'(tm) (ref: apache mod_spel)

Posted by: Joshua at May 13, 2009 12:58 PM

Frankly, it's a very bad witness and I worry that it will succeed...

If christians keep aping secular work and stop producing anything artistic, God is not honored.

Be original, don't support the Christian ghetto.

Posted by: Sam at May 13, 2009 4:17 PM

Godwitter? What a flippin ridiculous idea. When did Christians get the idea that ripping off ANYTHING was going to further the cause?!

Completely agree with what you've said there Joshua. I think that when the Christian world has just become a poxy, poor reflection of the world we've lost our way BIG TIME.

Sam is right... let's contribute to the world with REAL creativity, adding life and value to the world rather than stealing code, 'borrowing' ideas and ripping off other people's excellent ones!

God gave us a brain, not a fractured mirror. Thanks CMS for bringing these things to light... we love you :)

Posted by: Darren Chapman at May 13, 2009 4:38 PM

Thanks Joshua.

Why oh why do people think actual contact with a secular thing is going to "contaminate". I wonder when the realisation will dawn on them that they could be of much greater impact in the community (locally & globally) if they just came out from under their little box.

Posted by: mans09 at May 13, 2009 5:41 PM

Godwitter... are you kidding me? If I even thought about bringing that up to the students in my ministry I'd get laughed off stage, literally!

Posted by: Josh at May 13, 2009 7:17 PM

I don't mind if people want to take the idea of microblogging and make a "Christian" site for themselves. It's probably unnecessary, but that just gets an eye roll from me. Ideas are not protected by copyright or trademark law.

On the other hand... Not only has "Godwitter" basically ripped off the name of Twitter, they're also ripping off the logo and jargon. It's a textbook case of infringement. They're using the brand equity of Twitter to make their own site more popular. Whether or not Twitter has actually registered their logo with the USPTO, they've use it in a fixed medium, which makes it a protected work. Twitter may not be able to take Godwitter to court and win, but the use is nonetheless unethical.

Check out "The Permission Seeker's Guide through the Legal Jungle: Clearing Copyrights, Trademarks, and Other Rights for Entertainment and Media Productions" (Joy R. Butler), or "Professional Practices in Graphic Design" (AIGA) for more information and details.

Posted by: Laure at May 14, 2009 5:36 AM

I have nothing nice to say.

Posted by: Jeremy Scheller at May 14, 2009 6:14 AM

Excellent blog. You prompted some thoughts of my own about engaging the culture that I shared at: http://chainlink-chainoflakesncd.blogspot.com/

Posted by: Paul Moore at May 14, 2009 8:02 AM

Honestly, I think it's about money. The Godwitter people or any of those other social networking sites rip-off other people's ideas because they want to make money on it. If they can sell advertising, what they did just paid off. Christians accept it because they just created a "clean" version.

It goes back to the old saying that we should be in the world, but not of the world. We should be using Twitter, Facebook and Myspace to connect with people and to share the message of Jesus. This is what Christ meant when he said be a light on a hill, the salt of the earth. Don't take the salt out of the earth by creating seperate social websites.

Posted by: Shawn at May 14, 2009 8:55 AM

There's a portion of the bible that we seem to love to skip.

"Be in the world."

This does not translate to live in a bubble, stay away from everyone else, or keep your eyes closed at all times.

"Don't be of the world."

That would mean don't adapt their beliefs and instead be an example.

So close down Godtwitter, open up a twitter account and be a light in a dark world. Forget posting your video to GodTube about Jesus and post it to YouTube (but please make it good).

Posted by: Michael Buckingham at May 14, 2009 9:27 AM

My wife's cousin posted something the other day that I think applies here. I'm not sure if this is his original quote or someone else's. He said, "We do not become culturally relevant when we become like the culture, but rather when we model what the culture hungers to become."

I think based on this blog and this quote, we have to realize that the church needs to become what the culture longs for, not repeating what we think is cool. This copycat stuff has got to stop. We have something much better than twitter in Jesus Christ. Why aren't we focusing on that? Instead, we focus on copying and trying to be cool.

Posted by: Stan at May 15, 2009 8:23 AM

I went to the Godwitter page just to check it out and to be honest, it isn't even done very well. IMHO! The "Godweets" (is that what they're calling them?) on the front page were people logging on to mock it. They created accounts and slammed Christians and praised Allah. It's a mockery. To quote Michael and Scripture, "Be in the world, but not of it."

Posted by: Stan at May 15, 2009 8:39 AM

I think sometimes creating so called "Christian services" is self defeating. If we are called to minister and share the Gospel to those that haven't heard how is making a little corner just for Christians gonna help. We should be engaging the world not making our own little ones.

Posted by: Mark at May 21, 2009 6:02 AM

Is it possible that the founders of these 'Christian' sites are not even Christians? Maybe they are just people who see a market and try to make a buck. I don't know. Just wondering..hmmm...

Posted by: Jerry Heinold at June 9, 2009 7:08 PM

Just as an aside, the Bible actually never says that we should be "In the world, not of it." That claim has been made several times in these comments, and while I think the Scriptures teach the principle, the phrase is not in the Bible.


More on topic, I'm waiting for someone to open Godonald's so I can get a Jesus-burger and gospel shake.

Posted by: sweaza at June 18, 2009 6:57 PM

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