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April 10, 2009
Terry O'Reilly on Selling God
(Filed under: Advertising)Recently, the Canada Broadcasting Company published an episode of The Age of Persuasion entitled "Selling God." Of course, this is a natural fit for us.
Terry O'Reilly takes a look at current statistics on faith, the recent atheist bus ads, churches' ability to respond to changing market demands and the idea of advertising churches rather than God.
By and large, it's a sweeping survey of churches and marketing. It's well-produced and has some cognizant points to make. I'd say it's a great way to spend half an hour of your time.
Posted by Joshua Cody at April 10, 2009 6:01 AM
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Comments
I have listened to it a couple of times - I an not in agreement with everything but it was a good listen and provided some great examples - loved the 'dare to be a priest' campaign.
Posted by: Wayne Regehr at April 15, 2009 7:29 AM
I believe churches should honestly be doing much more with advertising than they are. It is shocking that every other group in the world is doing all they can and churches are still wanting to JUST use word of mouth advertising.
I am glad some churches are doing more though. Keeping up with the current state of things is very important to church growth... if you don't know where the sheep are how are you going to get them?
Posted by: Small Church Advertising at June 1, 2009 6:15 AM
Just a correction. The Age of Persuasion is produced by the Canadian Broadcasting Corporation, though no one ever calls it that! We all say CBC like you say PBS.
Posted by: C J at January 19, 2010 4:53 AM
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