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December 8, 2008
Christmas With the Churches Advertising Network
(Filed under: Examples)
How would you tell someone about Christmas in thirty seconds or less? The Churches Advertising Network in England looked to solve exactly that problem.
They asked people to make their own 30-second radio ads telling the Christmas story. The submitted winners are good, but not great.
The real gold comes in their bus shelter nativity (pictured right) and the radio ads that the CAN themselves designed.
Campaigns like this are glimmers of hope in a world of church marketing that sucks. It's not a repackaging of something some other church has done. It's not cheesy. It's not a pun on a secular concept. It's creative people using their natural talent to tell a story in an innovative way, and that is great church marketing.
Posted by Joshua Cody at December 8, 2008 6:55 AM
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Comments
This was my effort in the competition!
http://www.whychristmas.com/blog/news/2008/11/06/churches-advertising-network-competition/
Didn't win :(
My fav was the 'special commendation' by the vicar.
Posted by: James at December 9, 2008 1:50 AM
wouldn't good enough for peer review. :-P
Posted by: seanPdesign at December 9, 2008 9:24 AM
The group I am a member of has produced quite a lot of work in this space. Here is a spot, based on the UK Marks and Spencer's food Ads
http://smallvoice.org.uk/wp-content/uploads/2008/09/01-ms-christianity.mp3
Audiopot is a good place to get creative audio for churches. see www.audiopot.org.
More about GRF: www.grf.org.uk
The BBC did a feature on us (for our 60th anniversary)
news.bbc.co.uk/1/hi/scotland/glasgow_and_west/7731350.stm
Kennedy
Posted by: Kennedy Fraser at December 11, 2008 2:00 AM
Also have a look at paperless christmas
www.paperlesschristmas.com
Posted by: Kennedy Fraser at December 14, 2008 4:13 PM
Why is the Holy Family waiting for a bus when they got all that gold?
Can’t they afford a taxi?
Posted by: Steven Carr at October 18, 2009 11:23 AM
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