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December 31, 2008
2008: The Year in Ads
(Filed under: Advertising)It's that time of year--2008 roundup lists are everywhere. All year, we get articles like Seven Ways to Turbocharge Your Productivity Output Efficiency and Twelve Optimized Brand-Solution Strategies. But for a few sacred weeks, in the vacuum between Christmas and New Year's, everyone lets us know their "best of" lists. So all you church marketers, here's AdAge's best advertising of 2008 and Media Bistro's 10 worst ad spots. Sadly, no churches made the "best-of" list. But they didn't make the "worst-of" either!
My personal list? I'm so glad you asked:
If you're tempted to not go watch them, please overcome. All three are very inspiring.
Posted by Joshua Cody at December 31, 2008 12:57 PM
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Comments
My favourite by far is this Ferrari/Shell ad...
http://www.youtube.com/watch?v=v6gcwIt5nSM
Chris
Posted by: Chris at January 1, 2009 5:26 PM
The ads were good. The last one you listed, for Hovis, really went to great lengths to show how long they had been around. It really fit well with their slogan, As good today as it's always been. Well done!
Posted by: Steve at January 2, 2009 8:12 PM
I like the ads AdAge chose. And especially like Media Bistro's 10 worst list (although the Gillette ad is the ONLY commercial my mom has ever said she liked, so it might just be they're unclear of the target audience).
"Chalk" is very confusing if you have never seen LeBron James play so it is only for a niche audience. Also with the Hovis Bread ad, I only got about 50% of the references due to me not knowing Brittish history. I believe the test of a truly great ad is something that transcends cultures, educations and generations. Just my two cents.
Posted by: Steve H. at January 4, 2009 3:12 PM
My favorite was the back to school ad from Mastercard:
http://www.youtube.com/watch?v=1cNDSPutas8
Ben
Posted by: Benjamin Anderson at January 5, 2009 12:12 AM
I noticed that the list involves a questionable albeit creative video for Diesel. You might rethink this particular ad as a part of your site.
Posted by: JJ Hefley at January 6, 2009 1:58 PM
There is a new Christian ad network that may help end your frustration at http://Christian-Ad.com.
Posted by: Joe Fernie at February 11, 2009 10:29 PM
Contact Church Marketing Sucks