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November 28, 2008
Texting to Keep Members
(Filed under: Technology)Target Marketing Magazine recently published a case study called Retaining the Flock. They take a look at the way one church is making their church more sticky--text messaging. Their pastor had this to say:
We had a series that we called TEXT. It was a study of the Bible, a play on the word, obviously. What we wanted to do was to help our people get to interact more with scripture on a daily basis. So we tried to find an apparatus to communicate with them that was relevant, already ingrained in their daily life. So we said, 'Well, what if we text message them Bible verses for the day?'
Church marketing isn't good for too much if you can't keep people involved after they arrive, and this is just one way churches are using technology to focus on closing the back door.
Posted by Joshua Cody at November 28, 2008 6:09 AM
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Comments
already doing some of this, but on a small scale, with my ministry group. great idea, especially with younger people.
Posted by: deWeb at November 28, 2008 8:41 PM
We love using www.tatango.com for this.
Posted by: Janelle at December 1, 2008 1:58 PM
Check out www.twitter/twiturgy - scriptural twitters several times a day! I LOVE seeing this as I check twitter throughout the day....a daily devotional reminder!
Posted by: Susan P. at December 3, 2008 12:22 PM
Interesting post. I wonder what service they use to do this...?
Posted by: Les at December 13, 2008 9:33 PM
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