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October 23, 2008
The Church Logo Scorecard
(Filed under: Off the Wall)Jon Acuff at Stuff Christians Like has posted his guide to creating the holiest church logo possible. It's very funny, as usual from him, and it's particularly pertinent to church marketers.
Here's how he starts:
Everyone knows that if you have the letter "t" in your church name/logo, it better be spelled out in the shape of a cross. I know through Christ we are free from the law, but the "t law" is still in effect. If you refuse to adhere to that, a team of Christian graphic designers come to your church and confiscate your copy of Photoshop and Illustrator and take all your fonts except for Comic Sans.
And from there, you need to read on to see how many points you can get for other elements, including losing points for a chalice that is blinged out.
Be sure not to miss his full post.
Posted by Joshua Cody at October 23, 2008 5:29 AM
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Comments
A friend of mine turned me on to Jon Acuff's blog a few weeks ago and I've been laughing ever since. My best experience thus far was when I finished reading this post and within minutes received an email from a client asking for us to put a cross/T in one of their graphics - I have a great relationship with them so I sent them the Holiest Church Logo post.
Posted by: Andrew at October 23, 2008 6:33 AM
This was awesome. It can also be applied to every para-church organization as well.
Though, it's not that different from the business mainstream. There are plenty of logos in the market that suffer from icon-overload.
Posted by: Pat at October 24, 2008 9:19 AM
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