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October 14, 2008
Ethnography and Marketing Myths
(Filed under: Link Round Up)A couple stories that all of you church marketers should be sure to enjoy:
- Kem Meyer discusses ethnographers--what they do and why it matters. She describes ethnographers like this: "They're investing their life and resources to learn what it is people want and think they need. They're working hard to figure out how they can answer the questions the people are asking. They're finding the space in which people rally, and they're going there." What is your church doing to connect with the needs of the people around you?
- And still on the note of community outreach, Outreach magazine looks at four myths about reaching the unchurched and what we should do about them. Just to get your fire burning, myth number 3 is everyone needs small groups. Disagree? Just want some more information? Head over and spend a few minutes reading the article. It will challenge your thinking.
Posted by Joshua Cody at October 14, 2008 8:29 AM
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Comments
Not a bad article - I'd bookmarked it before and hadn't realized it. They define small groups a certain way, otherwise I'd disagree. Everyone needs to be part of a small group, just not necessarily a Bible-study-type small group. Everyone has a need to belong and you see this all over the place in all sorts of social gatherings. Not a bad read and some of the "myths" that they put up I wonder about - I just have trouble seeing those as believable truths to start with.
Posted by: Peter at October 14, 2008 7:36 AM
My opinion is that everyone needs small groups OR a ministry team. And I say this only because the group that ran around w/ Jesus was small, but also served together in a ministry
Posted by: Heather at October 15, 2008 5:54 PM
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