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September 30, 2008

Church Marketing Rocks

(Filed under: Philosophy)

I pointed out something on Twitter recently, and I never could really put my finger on what aggravated me so much. And today I heard a radio ad for SportsCenter where a God-like voice spoke something to the effect of, "It's all the latest breaking sports news. You need to tune in to SportsCenter from 6 p.m. to 7 p.m."

Hmm. I asked myself what I was going to be doing tonight. And I realized, "I need to be at community group tonight." Why is this voice telling me what I need to be doing? And shouldn't it be ashamed that it's wrong?

Then I realized the lesson from my earlier observation of Best Buy's "You, Happier" campaign: These marketers are liars. They're telling us a thousand little lies every day so we will buy their crap. This is why marketing sucks, and this is why people think church marketing sucks.

But it just ain't so. We're the marketers who don't have to pander worthless junk. We're the ones who get to market the truth, and how great is that? Church marketing is not only unoffensive, it's incredible. It's a privilege that in a world full of broken marketing and blatant lies, we get to sell the truth. A church marketer--what a great thing to be.

Posted by Joshua Cody at 6:47 AM
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September 29, 2008

The Bible Style Guide

(Filed under: Writing & Editing)

Think Christian reported on English site Bite My Blog publishing the Bible Style Guide. Why does it matter to you, besides our contractual obligation to let you know of anything with "Bible" and "style guide" in the title?

To help you never look like an idiot. It contains an A-Z of biblical terms, brief ecclesiastic explanations of different church types and different ways of looking at the Bible. A brief look through here on a regular basis will remind you to avoid assumptions and mistakes, and it might inspire you to kick your design up a notch, too. (Though watch out for that pesky Brit spelling!)

If you have an aversion to clicking multiple links, you can go straight to the .pdf here (2.4 MB).

Posted by Joshua Cody at 8:31 AM
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September 26, 2008

Church Marketing Lab: Logos, Shirts and More

(Filed under: Peer Review)

The Church Marketing Lab is now the proud home of nearly 2,500 members and over 6,000 pieces of work. Wow! What does that mean for you? That there's a great deal of work ready to be enjoyed and commented on. Here are a few pieces we have seen this week:

Fall Festival has a magnet ready to go.

Continue reading "Church Marketing Lab: Logos, Shirts and More"

Posted by Joshua Cody at 1:12 PM
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September 25, 2008

Your Church Smells

(Filed under: Off the Wall)

Endorphin branding. Does your church do it? Maybe I should tell you what it is first.

Per Newsweek (reporting a P.R. e-mail), endorphin branding is "the use of scent as a means of imprinting a highly emotional, positive experience in tandem with a targeted signature scent, which can be reintroduced at a later time to trigger and recreate the desired response."

Every now and then, a completely random smell will draw me in to some inexplicable happiness from my past. So here's the question to ask yourself, "Does my church have a smell? Or does my church stink so bad that its smell wouldn't trigger happy memories?"

Maybe putting a church scent in your style guide is the next step in church branding.

Posted by Joshua Cody at 2:07 PM
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September 24, 2008

Church and Politics Don't Mix

(Filed under: The Christian Walk)

In a little more than a month we'll be having a presidential election in the United States. It's a big deal and I encourage everyone eligible to vote. But I think in this politically charged season the church needs to be reminded that we are not a political party. Our allegiance does not lie with the Republicans or the Democrats. Change we can believe in is not dependent on who governs this great nation.

And as great as this nation is, our cries should not end at God bless America, but continue to include God bless Iraq, God bless Afghanistan, God bless Ethiopia, God bless Haiti, God bless China, God bless Peru--as Christians we should seek for God to bless all the people of the world.

All of this comes to mind because of the story of a missionary couple, Heather and Mike Colletto, trying to raise funds for their work with Trans World Radio in Slovakia. It seems their fund raising efforts have slowed because of Heather's support for Barack Obama. Heather defends her support of Obama and Mike cares more about why you vote for someone than who you vote for. He also points out that God isn't an American. Both Jason Boyett and the Burnside Writer's Blog have covered this issue and offered their perspectives.

The message this kind of action sends is that the church cares more about politics than evangelism. That sucks.

Continue reading "Church and Politics Don't Mix"

Posted by Kevin D. Hendricks at 5:46 AM
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September 23, 2008

Mass Communication Poll Results

(Filed under: Poll Results)

There are a thousand ways to communicate these days. Back when my parents' grandparents' grandparents' parents' were kids, there was only one: hitch up a wagon, get your machete and clear a trail. But in a world where there are more social networks than people and more media than eyeballs, how do you get your news across?

A third of you are using e-mail blasts. Probably through some sort of marketing platform, you send out an e-mail and dance a little jig if you get your click-through above .16%. And another one in five of you are using snail mail letters because you don't know HTML, your members don't have the Internet or you're too embarrassed your e-mail unsubscribe rate will be 100%.

15% of you take snail mail to the next level, designing direct mail to send to your local mailboxes. And tied with that group are the 15% of you who are using gossipy members to spread news. (And the other 85% falsely imply that they don't have gossipy members.)

9% still use a phone tree service to send out bulk calls, and beyond that, we're scraping the bottom of the barrel. 5% are using text messaging blasts (Only 5%!?), and 3% of you are using tin cans and megaphones. Kudos go to you; in the comments, let us know your system for making that work.

Kem Meyer recently discussed this very topic on her blog. Check out more of how Granger Community Church is now delivering their news.

This week, head to the non-RSS version of the site to vote: How are rising costs and the stale economy affecting your church?

Posted by Joshua Cody at 2:16 PM
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You Know You're in Church Communications If...

(Filed under: News & Updates)

Admit it, if you're reading this site, you have a little indention in your head from all the times you've smashed it against your desk in frustration. You're sick and tired of being sick and tired. And sometimes you think church marketing is fantastic compared to how much working in church communications sucks.

Well, we've got the resource for you. It all started as something to share at MinistryCOM. The ideas (and lots more) came from a thread in the Church Marketing Lab. Add in a little editing and the sharp design of Michael Buckingham and you've got a beautiful .pdf of the top 20 ways to know if you're in church communications. It was first presented at MinistryCOM 2008, and now it's here for our readers to download:

You Know You're in Church Communications If... (PDF, 176 KB, 6 pages)

Posted by Joshua Cody at 5:16 AM
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September 18, 2008

Sticky Church, Close the Back Door

(Filed under: Reviews)

Earlier this summer, our friends at the Leadership Network sent us a pre-galley of Larry Osborne's latest book, Sticky Church. It comes out next month and you're going to want to get your hands on this one.

First things first, yes, Larry Osborne is a mega-church multi-site pastor. He started over 20 years ago with 128 people at North Coast Church in San Diego and today they're hovering around 7,000. But before you judge this guy as just another mega-pastor with some revolutionary model you can play along with at home, give this conversation a consideration.

The premise of Sticky Church is that we have "become so focused on reaching people that we've forgotten the importance of keeping people." If ever there was a need for this perspective within CFCC/CMS circles, this books brings it. Says Osborne, "Churches need to be stickier" and "stickier churches are healthier churches."

Continue reading "Sticky Church, Close the Back Door"

Posted by Brad Abare at 6:44 AM
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September 17, 2008

Churches in Action

(Filed under: Evangelism & Outreach)

We get on churches a lot. We give them a tough time, and we point out when they seem foolish or ill-prepared. So I'm glad Outreach magazine is out there. In a reprint of a 1993 article, Churches in Action, they share stories of churches who have one principle in their marketing: Be the church. These are no gimmicks, and these churches are only pushing the envelope by radically living out the convictions of Jesus Christ. These are great and encouraging stories of when church marketing goes right.

Posted by Joshua Cody at 8:58 AM
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September 16, 2008

Freebies Poll Results

(Filed under: Poll Results)

Like it or not, we've all been to church at least once before for the free stuff. For me, it was free Chick-fil-a that started my journey of faith. So what freebie would be most likely to get you going to a church?

Holding the number one spot, ever since free fish and bread (and later, blood and body) in the first century, it's free food. Everyone loves free food, so your church ought to be dishing it out.

We have a dead-heat after that. 23% of you are way above free stuff. You will not sell your membership--no way, no how. But another 23% of you will for shiny, new church materials. You want to hear more about the church, and that's the only way you'll decide.

As gas prices go through the roof, and then through the clouds and onwards, 18% of you are clamoring for some free gas. If you paid your way there for week one, the church should pay for week two.

Beyond that are the meager 4% who want cold, hard cash and 3% who want coupons. In real-world tests, I imagine cash would get a much better response than a weak 4%. Shoot, I'd give you a try if the price is right. I've heard of pastors on eBay, but maybe I'll have to put my membership on there...

This week, click through to the site and let us know in our new poll: Which of these ways does your church send messages to all of its members?

Posted by Joshua Cody at 3:59 PM
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Social Media, Stories and Your Church

(Filed under: Technology)

by Jeff Goins, Guest Blogger

I love my blog. Some days, I stay up until midnight working on it. Quite honestly, I tend to obsess over it. Yet, I know it’s worth the time investment (minus the obsession), because I’ve seen God use that little piece of technology do some amazing things.

About two years ago, I really got into social justice. It started with my friend and I visiting a group of homeless people living under a bridge. For Christmas, we contacted several local churches, co-workers and friends, asking them to contribute to helping meet the needs of this homeless community. The response was astounding. We carted two carloads of clothes and personal items downtown to celebrate the birth of Jesus with the poor.

Around this same time, I started blogging. At first, I hesitated sharing these stories of helping the poor via the web. I felt guilty for making a spectacle of them. Reluctantly, I posted a couple stories, curious to see how readers might respond. As I started to get some feedback, I saw how the blog was profoundly affecting other people’s lives. One reader in Oklahoma was so inspired after reading one of my stories that he immediately got into his car, found the nearest homeless person, and gave him a ride across town.

Continue reading "Social Media, Stories and Your Church"

Posted by Guest Blogger at 2:42 PM
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September 15, 2008

Church Marketing Lab: All in Who You Know

(Filed under: Peer Review)

The Church Marketing Lab, for those of you that don't know, has two facets: the photo pool and the discussion board. It's great to see when both get used. That was the case when abbysmithonline needed some help. She asked on the discussion board,

My church is starting a new series entitled "All in Who You Know." It's about evangelism and will focus on four weeks about 1. Knowing God 2. Knowing the Church 3. Knowing Yourself and 4. Knowing Others.

Does anyone have any thoughts as to imagery? I'm drawing a blank. Mostly because I'm not a huge fan of the non-negotiable title. We're not a particularly edgy church, but I like to push us as far as we can go. Thoughts? Can't think of a better group to help me out.

She got plenty of responses, and her question became this final work:

It's so great to see the Church Marketing Lab used to its full potential. If you need some help with your marketing, head on over and dive in.

Posted by Joshua Cody at 6:14 AM
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September 12, 2008

Spend Less, Reach More

(Filed under: Reviews)

In Spend Less, Reach More: A Pastor's Guide to Reaching the Most People for the Least Amount of Money, David Jones takes a rare look at marketing and its costs. Plenty of books out there deal with marketing on a philosophical level or even offer somewhat practical solutions. Those are nothing compared to the details you'll get in Spend Less, Reach More.

After a run-down of marketing strategy and philosophy, David gets right to the meat. "If I have [X] people and [Y] dollars, where should I put my marketing money?"

He hits all the aspects of a marketing budget--search engine optimization, bulletins, radio commercials, television commercials and more. In 80 pages, Spend Less, Reach More minimizes fluff and gives you a primer of all you needed to know about marketing and how to set your own budget. It's a great read for anyone involved in setting your church's agenda for marketing.

Continue reading "Spend Less, Reach More"

Posted by Joshua Cody at 8:03 AM
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September 11, 2008

Coming Soon in the Events Lab

(Filed under: Events)

Last time we let you know the latest in the Events Lab, it was for August and September. But now it's time to take a look at October, the biggest event month of the year around these parts. And November's not exactly boring. So round up your extra gas money and all your friends for a road trip. Here's what's just around the corner:

October
6-7...Sticky Church Conference - Myth: Attracting more people will help your church grow. Fact: Churches will grow when people stick.
8-10...Catalyst Conference - The Catalyst Conference is the largest gathering of young leaders in the country. It's an experience where you can find yourself fully immersed in learning, worship and creativity.
13...C3 on the Road - Ed Young shares the life-lessons and leadership principles needed to tackle the real issues facing leaders today. It's a one day, crash course in leadership that is packed with more than just theory and philosophy; it provides the practical tools you need to take your leadership to the next level.
14-15...Reveal Conference - This is an all-new, two-day event for church leaders presented by Willow Creek. The big bonus is that Reveal research has helped identify a number of churches--most never before on the national radar--that rank high across multiple areas of spiritual growth.
20-23...Internet Ministry Conference - Our own Brad Abare and Michael Buckingham will be speaking at this conference that takes a look at how to effectively harness the power of the Internet for your ministry.

Continue reading "Coming Soon in the Events Lab"

Posted by Joshua Cody at 7:14 AM
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September 10, 2008

Planning Lessons From South Park

(Filed under: Think Ahead)

When someone from my team e-mailed me this South Park clip, I knew this would both incite and resonate with so many well-intentioned church leaders. The 37-second clip is a picture-perfect representation of how so many of us approach planning and strategy, especially when it comes to marketing and communication.

First: Let's make a cool video.
Second: ?
Third: God is glorified.

But wait, that second phase was skipped, which should really be the first phase. What is the purpose of the video, brochure, web site or special event? What are you going to do with it? How does it serve your purpose? What if you shouldn't be making a video at all? I would also argue that the third phase should be specific, actionable and measurable. "Profit" or "glorifying God" are not only a given, they're not any different from anybody else.

It's time we stop collecting underpants and instead figure out why we'd ever need to collect them in the first place.

Posted by Brad Abare at 7:13 AM
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September 9, 2008

UnChristian Poll Results

(Filed under: Poll Results)

Something you probably don't know is that the folks behind Church Marketing Sucks are huge fans of the book UnChristian. Heck, you might not even know about UnChristian. It's subtitled What a New Generation Really Thinks about Christianity ... And Why it Matters, and it looks at sociological research (by The Barna Group) into the attitudes of 16- to 29-year-olds towards Christianity.

They found that among these individuals, there were five prevalent perceptions. They thought the church was anti-homosexual, judgmental, hypocritical, old-fashioned and too involved in politics. And we wanted to know which of these five your church is guilty of.

29% of you said these late teens and twenty-somethings were spot-on in calling you out for being old-fashioned. The hymnals with the broken spines and dirt floors in the sanctuary must have given you away.

Another 21% said a visitor would walk away from your church feeling an over-abundance of hypocrisy. Maybe it's in the form of blue-haired ladies gossiping, or maybe your church is just brutally honest that we can't live as high as the standard we would like to. Thanks for your honesty and insight in this answer.

Slightly less of you, 18%, think a visitor would feel your church is judgmental after their first visit. Telltale signs of guilt here: greeters snicker after a visitor walks by, the pastor asking "You guys will never believe what I heard about [name here]" from the pulpit or a church sign that reads "I kissed a girl, and I liked it. Then I went to hell."

Rounding out the rest of the list are 18% of you who think you would be pegged as anti-homosexual. Another 7% of your churches are too involved in politics. And the final slice of you are the perfect 9%.

Conference idea: UnUnChristian 2009. The 9% of you who are perfect can offer classes for all the rest of us to avoid the UnChristian findings. But until then you can vote on this week's question: Which freebie would you most want to receive at a church event?

Posted by Joshua Cody at 3:46 PM
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Talking Politics

(Filed under: Church Business)

About three months ago, we posted a friendly reminder about politics and your church during the election season. Things have been mostly quiet, except for one former-pastor who prayed for rain on Obama's acceptance speech (and didn't get his prayers answered). Now that the conventions are over and you're marketing for the fall, the Ten Commandments of Talking Politics might help keep you and your church on the right track.

Our mission is sharing the gospel, not swaying votes. Our hope is in eternal salvation and the restoration of Christ, not the efficacy of a candidate. Don't make any secret of that in your marketing.

Posted by Joshua Cody at 7:46 AM
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September 8, 2008

Quit Stealing Designs

(Filed under: Graphic Design)

by James Polits, Guest Blogger

Yesterday, I received in the mail an event advertisement from a rather large youth ministry organization. On the cover, I recognized a tutorial from PSDTUTS.com. You might think, "Oh, that's nice." However, there were several aspects of the work that made me angry; and I'll list them for you.

1. The entire design was copied from the tutorial (background, the main elements, and even a little of the color scheme).
2. The designer did nothing to improve upon the tutorial design nor did they do anything to make it original.
3. They didn't even take the time to execute the tutorial effects with excellence!

Now, understand that I don't have a problem with using tutorial-inspired effects. I often use them myself. But the goal of a tutorial is teach a skill or how to accomplish a look, not to give you a design. Designers, be fair to tutorial writers and don't steal their designs for you to make a quick profit. Give your client what they deserve: your own product!

Posted by Guest Blogger at 7:01 AM
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September 5, 2008

And We Wonder Why We're Hated

(Filed under: First Impressions & Beyond)

Havens Corners Church in Blacklick, Ohio (just outside of Columbus) is getting a little flack for their sign out front. Borrowing from Katy Perry's hit song "I Kissed A Girl," the sign reads:

I KISSED A GIRL
AND I LIKED IT
THEN I WENT TO HELL

Dave Allison, pastor of Havens Corners, thinks the sign is a "loving warning to teens." He told The Columbus Dispatch that "The Scriptures tell us that you should not do what the song tells you to do. The Scriptures are not ambiguous on this issue."

It appears that Dave is forgetting that the Scriptures are also not ambiguous on how you're supposed to treat people. Last time I checked, there were more references in the Bible on how to love your neighbor than on how not to love them.

Posted by Brad Abare at 12:01 PM
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Hire These Guys

(Filed under: Off the Wall)

You'll need to wait until they get out of trouble with the law, but we've got some guys your church probably needs to hire. From March to May, the two members of TEAL (Typo Eradication Advancement League) took a cross-country march to eradicate typos and misspellings. They have this to say about the trip:

"This March through May, we, sworn members of TEAL, will be taking a road trip around the country to stamp out as many typos as we can find, in public signage and other venues where innocent eyes may be befouled by vile stains on the delicate fabric of our language."

They were going from Boston to San Diego. Unfortunately, when they corrected a hand-painted historical marker at the Grand Canyon, the government stepped in. I could never find exactly what typo they were fixing, but I hope it was worth a year of probation and a lifetime ban from national parks.

Either way, all you church folks need to hunt these guys down immediately and inquire whether they are available as church bulletin, sign and web site proofers. Like they did for so many independent businesses, the Rockefeller Center and the Grand Canyon signage, maybe they can help keep your chruch from embarassing missspellings, too.

• The Chicago Tribune has the lengthy story about them.
• NPR covers the story, with audio.
• Laughing squid covers the story, with pictures.
• Google's cache of the (now gone) About TEAL site.

(link via Kem Meyer)

Posted by Joshua Cody at 6:35 AM
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September 4, 2008

Advice for Soul Searching

(Filed under: Brand & Identity)

In the midst of all my "soul searching" rants of recent weeks, most notably the Bastards With Bibles series, I'm getting a decent amount of inquiries asking "How do we figure this stuff out? How do we identify who we are as church or organization?"

First of all, this is not easy stuff to figure out. No magic pill. No amazing web app. No special recipe or secret sauce. I've had the privilege of helping many groups through soul searching exercises, and every experience has been different. In addition to some serious seeking after God (prayer, fasting, silence, retreat, etc.), there is an activity that has helped to guide my thinking and conversation. It was a little tool developed by the Personality team. (Full disclosure: Personality is a company I started in 1998 and it is one of my day jobs.)

You're welcome to try it out with your church or ministry. My wife and I used it with our home group earlier this year and after six hours of soul searching, we arrived at some really healthy understanding. I hope it can help you too.

Posted by Brad Abare at 7:09 AM
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September 3, 2008

Why I've Run From Churches

(Filed under: First Impressions & Beyond)

by Bob Lotich, Guest Blogger

Let me start by saying that I have been planted in my current church for over 10 years. I deeply believe in the value of staying in the church that God plants you in rather than just leaving as soon as you get offended. That said, I have lived in a few different cities and have visited quite a few churches in each one when trying to find out where to land. I have seen some wonderful things and I have seen some things that made me want to run for the doors. These are the things that caused me to run for the door:

Everything was mediocre.
Mediocrity has been too prevalent in the church today. Be it marketing, music, teaching, evangelism or anything else, it should be excellent. Just a few hundred years ago the greatest music, paintings, literature, etc. were glorifying God. It offends me that the word "Christian" is used as an adjective that is synonymous with mediocre by some non-Christians. It should not be.

Continue reading "Why I've Run From Churches"

Posted by Guest Blogger at 8:46 AM
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September 2, 2008

Church Thieves Poll Results

(Filed under: Poll Results)

For hopefully the last time we're visiting the different reactions to church thieves. The question is simple, "Would you forgive and welcome like Kinetic Church did? Or would you let the thieves know that you wanted to kick their hind quarters like Revolution Church did?

Well, nearly half of you would welcome the thieves to your church with open arms. If you saw them walking down the street, you would buy them a (non-alcoholic) beverage and a burger and tell them about how God forgives them, and maybe you would politely ask for your things back.

The next biggest chunk of you are the undecided voters. 31% of you aren't so sure how you'd respond, and you're just hoping it doesn't happen to you.

And about one in five would let a thief know how angry you are and that they'd better be scared. Following your threats, if you were serious, you might hire private investigators, rottweilers and the Navy SEALs to befriend the thieves, and the rest would be history.

This week, our poll question is a little bit longer, and it requires total honesty: The book Unchristian found that today's young people, ages 16-29, have a critical view of the church and overwhelmingly think Christians fit five negative perceptions. Which ones do you think a first time visitor would say are true of your church (be honest)?

Posted by Joshua Cody at 6:07 PM
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Churches Create Gas Company

(Filed under: Church Business)

Some churches in Germany have gas. And they're looking to compete with local companies to help the community deal with sky-high energy prices. Here's what the chairman of the society of churches had to say:

"At first we want to concentrate on supplying gas to our parishes and to charitable and social organizations here in Baden-Wuerttemberg. If that works out well, we'll be glad to welcome others from outside who will increase our purchasing capacity."

So how do they do it? They simply work with gas suppliers and cut out the middle man to provide cheaper gas. They're in this for charity, not for windfall profits.

I guess 10% off your gas bill is a good incentive for church membership, but going head-to-head with local business might be a bit foolish. I don't know whether to call genius or foolery on this one, but I wouldn't be too upset if a local church could give me a good deal on gasoline. (link via Monday Morning Insight)

Posted by Joshua Cody at 9:06 AM
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Job Lab and Freelance Lab Roundup

(Filed under: News & Updates)

We've seen tons of new jobs and projects in the Job Lab and Freelance Lab since last time we updated you. So if you're in the job market, even though things are a little slow right now, here's a small slice of the big opportunities available in the Job Lab and Freelance Lab:

• The BOSS Group needs a director of web communications.
• Be a communications designer at Mt. Bethel UMC.
• WAY-FM is looking for a web programmer.
• First Wesleyan Church is searching for a children's ministry logo.
• Create a logo for an urban ministry with hip hop worship.

Posted by Joshua Cody at 7:52 AM
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September 1, 2008

Factors That Improve Online Experience

(Filed under: Technology)

Looking for a church web site overhaul? Or do you know a pastor who needs to be looking for a site overhaul? IDEA has released a study titled Factors That Improve Online Experience. If your church web site sucks, this is a great place to begin brainstorming something new. They interview three different groups--nonprofit organizations and cities, web designers and firms, and the general public. And you wind up with some of these gems:

• Designers are overly optimistic about visitors' ability to maintain orientation.
• Good visual design and up-to-date information are critical.
• Visitors want information fast.
• Visitors point to the lack of breadth and depth of site content as causing an “Information Gap.”
• Visitors still need handholding.

Some of these seem like "Duh" statements, but you can get a deeper explanation with their executive summary, or the truly adventurous can download the full report.

Posted by Joshua Cody at 8:29 AM
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