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August 29, 2008
Church Marketing Lab: Non-Existent to Top 90
(Filed under: Peer Review)Church Marketing Lab stories really get me fired up. At its best, it's a truly incredible tool to help churches communicate with excellence. Take the story of Park Community Church.
It all started as they were getting ready to move into a new building. They wanted to go from suburban to urban, and this was the beginning of their journey.
6 months later, after the original designs were rejected, the logo discussion resurfaced. And the Church Marketing Lab voted for their favorite.
After a little tweaking, Park Community Church thought they had a winner. But one more suggestion came out of the Church Marketing Lab: "Instead of using a blatant cross. What if you kept the whole thing as dots, then just used darker dots to make a cross. A bit more subtle."
And then, the final logo ended up as the central element on their site, which you can now see on Church Relevance's list of Top 90 Church Web Sites. Don't miss the final design either there or on Park's site.
Stories like these are why the Church Marketing Lab exists, so if you aren't a part of it now, head over and get in on the action.
Posted by Joshua Cody at August 29, 2008 6:17 AM
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