Hey c'mon, this is just a low-key brand-awareness campaign to show people that atheists really exist.

Here's a better shot (different physical billboard, I think; same art):
http://hoboken411.com/wp-content/uploads/2008/01/hoboken-godless-billboard-nj-turnpike.jpg

There have been a few others, too:
http://www.blingdomofgod.com/billboard.jpg
http://thechapel.files.wordpress.com/2008/02/ndboard.jpg

I'd be interested in what church billboards are "more clever"; most are pretty lame from an atheist's point of view.

The funny thing about this billboard, is that the 'you are not alone' line could actually go at least 2 ways - ie. "You are not alone, because there are others who don't believe in God", or "You are not alone (in this universe), because there really is a God". I guess the weblink gives a pretty strong clue to which way they're heading though ;)

Speak of the devil, here's an article about one of the billboards, and a sort of religious billboard war:
http://www.citypaper.net/articles/2008/08/21/god-goes-viral

I think we can at least agree that advertising that works can be considered successful; from the above story:
According to Martha Knox, coordinator of PhillyCoR, her group's billboard proved effective: Every group in PhillyCoR's coalition saw increased attendance and interest after the advertisement went up. The Arizona and Colorado Coalitions of Reason, inspired by the positive message and response, will be launching similar billboards in other areas.

the layered meaning presents an interesting guerrilla possibility for an enterprising church thereabouts.

i would run it by a legal guy first,

but a church should get some paste and pop up their own message over the bottom.

don't believe in god/ you are not alone

it is a perfect into to a series for sceptics.

and as a defense, it is an ongoing public discussion.

or,

cover your buts, go all 'god's smuggler' and just plaster up "God"

Frankly... this is best church related billboard I've ever seen. This is world class. Far stronger copy and better than any church sponsored campaign.

If the web address here tied to a church site to promote a series on the existance of God... killer!

If the web address here tied to a church site to promote a series on the existance of God... killer!

I very much doubt that. People who already are convinced don't need convincing, and all the theological arguments I've ever seen purporting to show the existence of god(s) are based on invalid emotional arguments and faulty logic, and almost certainly wouldn't convince any atheists that happened upon the website.