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July 15, 2008
Clothing Your Flock Poll Results
(Filed under: Poll Results)
Long, long ago, I told you a story of a jerk in his corporate shirt who made his company look like a fool. So what about when your church staff are bad tippers, rowdy complainers or law breakers? Are you using them as a billboard so your church's image takes the heat?
8% of you have a church staff that proudly sports your logo day-in and day-out. You're a bold minority who isn't afraid of the way your own people will act in public. Another 10% of you make the option available, but they don't have to if they don't want to.
Over a quarter of you that responded think you're opening Pandora's box by letting your staff wear church shirts. Surely they'll cut someone off in traffic, stub their toe and curse aloud or be spotted dancing in public on their lunch break.
Oh yeah, and there's nearly half of you who don't have room in the budget for church staff shirts. Here's to you, average church staff who is too broke to face these problems.
Want to solve this problem? Never hire someone who would act in a way to muddy your church's name. And hire staff that if they ever do, aren't afraid to apologize for their actions.
This week, we have a question for all our bibliophiles out there. Which of Church Marketing Sucks' 9 must-read books have you read already?
Posted by Joshua Cody at July 15, 2008 4:40 PM
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Comments
I've read Good to Great so far.
Posted by: Michael at July 16, 2008 4:55 AM
Purple Cow. Straight to the point, I like it. If churches could all have the purple cow mind set we would see amazing things done!
Posted by: Neil at July 16, 2008 5:05 AM
Giving shirts to church staff could backfire... but not as much as giving church bumper stickers to the entire congregation... not THERE is a bad idea.
Posted by: ryan at July 16, 2008 7:11 AM
I've read Tipping Point and Good to Great. Of the two, I'd say the insights from Tipping Point were more helpful.
Posted by: ryan at July 16, 2008 7:14 AM
We've all seen commercial trucks with a sign on the back: "How am I driving?" with a phone number. What if staff members had shirts with a similar message on the back with the phone number of the church or direct line to the pastor? Comments good and bad are encouraged. People who are impressed with a staff members good works might be inclined to attend.
Posted by: Steve Taylor at July 16, 2008 10:02 AM
It's funny you posted this. That very week I had a guest who was a complete beligerant jerk ( I wait tables) to me, my boss, everyone. He was wearing his company shirt: Image Communications of Knoxville TN. Turns out he owns the company... I keep posting this story online...
I would say the safer bet would be to not wear the shirts...
Posted by: Kyle Baker at July 16, 2008 10:24 AM
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