« Chasing Justice with Mark Van Steenwyk | Main | Just Ideas: Buying Sweatshop-Free »

April 10, 2008

Tony Morgan Thinks Your Branding Sucks

Staying on the brandwagon (I apologize; I'm ashamed; It probably won't happen again for a little bit.), Tony Morgan follows Seth Godin in discussing bad branding ideas. And he's got some great insights to branding and where churches should place their insight. There's a great conversation over there, so here's just a couple nuggets to whet your appetite:

• It makes sense for us to brand a series over the church itself. That's no different than Fox branding American Idol ahead of the network. People are interested in following American Idol--they're not interested in following the Fox network. That's why we brand "The Man Series" ahead of NewSpring Church.
• We're making a concerted effort, though, to make sure we don't promote any sub-brands without making it clear that it's "a ministry of NewSpring Church." We haven't done a good job of that in the past.

Posted by Joshua Cody at April 10, 2008 7:00 AM

Trackback Pings

TrackBack URL for this entry:
http://www.churchmarketingsucks.com/cgi-bin/mt/mt-tb.cgi/1439

Comments

Post a comment