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June 11, 2007
Making A Good Impression
(Filed under: First Impressions & Beyond)In lieu of a strikingly original and intensely thought-provoking original work of art, I wanted to give a little link love to an interesting post from Todd Rhoades at Monday Morning Insight. He discusses first impressions in the realm of both web visits and brick-and-mortar visits.
For those of you with too little time on your hands, here's the quick overview:
- "Your sermon starts in the parking lot." -Andy Stanley
- A Canadian study found that impressions were made in the first 50 milliseconds of viewing a web site.
- A typical web site gets 60% of its traffic from search engines, so these impressions are pivotal.
- Where does your sermon start? Home page? Parking lot? Welcome area?
For those of you that have too much time on your hands, here's a reccomendation:
Malcolm Gladwell talks about this in his book, Blink: The Power of Thinking Without Thinking. It's a great read.
Posted by Joshua Cody at June 11, 2007 6:11 AM
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Comments
Great minds? I blogged about this yesterday - offering some bullet points on what to offer up-front to pastors seeking to get people in the pews ...
... rather than a church web site that makes one say "peee-eeewwww!"
Posted by: Mean Dean at June 13, 2007 9:40 PM
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