« Church Walls as Billboards: Your Ad Here | Main | NRB's Reach 2007 Conference »
January 18, 2007
Salt-Seasoning for a Full House
(Filed under: Philosophy)When our success at communicating is measured against the contemporary, creative, and controversial, we're missing it. Like a dieter eating Milk Duds on a treadmill, we must not forget why we're communicating this greatest story ever told in the first place.
Not to be contemporary for the sake of relevance.
Not to be creative for the sake of recognition.
Not to be controversial for the sake of climax.
May we be the salt-seasoning that brings out the God-flavors of the earth (Matthew 5:13), so that the house of God will be full (Luke 14:23)!
Posted by Brad Abare at January 18, 2007 7:53 AM
Trackback Pings
TrackBack URL for this entry:
http://www.churchmarketingsucks.com/cgi-bin/mt/mt-tb.cgi/1033
Comments
Well put - like a breath of fresh air :)
Posted by: Andy at January 18, 2007 10:03 AM
agreed!
Posted by: tiffany at January 18, 2007 11:36 AM
Great word and great line...like a dieter eating milk duds on a treadmill. I love it!
mark
Posted by: Mark Howell
at January 18, 2007 2:31 PM


