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December 12, 2006
First Baptist Church Becomes CenterPoint Church
(Filed under: Brand & Identity)Over at the Out of Ur blog Gordon MacDonald writes about the recent name change his 180-year-old church went through. It took two votes to change the name and an 80% or higher 'yes' vote from the congregation. But now they're CenterPoint Church, established in 1818. MacDonald's biblical perspective on name changes is especially helpful. It's not just marketing, it's bibilical!
You can also check out a successful name change story and my favorite, the church that dropped church from their name.
Posted by Kevin D. Hendricks at December 12, 2006 10:51 AM
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Comments
I think you mean Gordon MacDonald.
Posted by: Dave Crow at December 12, 2006 2:46 PM
They had a reason for changing the name, indeed. I was curious to understand why they did it but indeed, First Baptist Church was not a brandable name :-)
Posted by: John Smith at December 13, 2006 1:03 AM
Your first link has an extraneous " at the end, thus it doesn't work properly. ;)
Posted by: mrben at December 13, 2006 1:44 AM
OK, the broken link is now working and 'George' has been changed to 'Gordon'.
Sheesh. I guess that's what I get for blogging and watching my baby. On the plus side, it's probably better to err on the side of watching my baby than fixing all the typos. Imagine if it were the other way around? Yikes.
I'll try to redouble my corrective efforts, and perhaps not try to blog while watching my daughter.
Thanks.
Posted by: Kevin Hendricks at December 13, 2006 8:13 AM
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