« Church Marketing Lab Round Up #15 | Main | A Slimmer Sinner: Does Your Brand Match Your Message? »
September 19, 2006
More Church Web 2.0: MyChurch.org
(Filed under: Technology)The church web 2.0 trend continues with another new site and some media attention. This time around it's MyChurch.org, founded by recent guest blogger Joe Suh. And the media attention is from Red Herring in an article covering web 2.0 and the church, including MyChurch.org, eBible and a quote from yours truly.
MyChurch.org is basically MySpace with an emphasis on churches (in case you couldn't figure that out for yourself). Much like Facebook builds community around colleges, MyChurch.org builds community around churches. It's a cool idea, though you have to wonder if people will go for another social networking site. MyChurch.org doesn't have the same customization as MySpace, which could be a bonus--or boring, depending on your take.
The real question tech-savvy pastors will have to answer is how many of these web 2.0 sites their church can really take advantage of. You can build an online community in so many places. Time will tell.
Posted by Kevin D. Hendricks at September 19, 2006 8:23 AM
Trackback Pings
TrackBack URL for this entry:
http://www.churchmarketingsucks.com/cgi-bin/mt/mt-tb.cgi/963
Comments
This will be interesting to watch. Our church website is built on Joomla and we're currently trying out an extension that allows users to create their own profiles and add friends in a MySpace-like way. It's only been up for a few months, so it's a litte early to tell if it's an effective use our website. We have had almost 300 people create accounts, but only a pretty small percentage so far are really filling out profiles and taking advantage of it. I'm sure there's some usability issues we need to work on as well though. I'll be interested to see how church's take advantage of user driven website technology.
Posted by: Dave Crow at September 19, 2006 9:16 AM
Kevin,
Thanks for the mention. Just one minor correction - users can indeed customize profiles on MyChurch.org like they do on Myspace.
Good point about the multiple identities across social networks. We did a survey and found that 70% of Facebook and Xanga users also have a myspace profile. So seems like Gen-Y, at least, is comfortable distributing their profiles across multiple platforms.
I think the key to MyChurch is to be cross-compatible with other platforms like Myspace - simply being a "Christian alternative" is insufficient.
Posted by: Joe Suh at September 19, 2006 10:49 AM
I just gave it a try. It takes a lot of what other sites are doing but builds it around a church community.
On their about page they write, "MyChurch.org provides a church with all the online tools it needs to engage and network their congregation, and outreach to the un-churched in an unprecedented way."
To me this will be the biggest challenge. Will non-Christians join 'MyChurch' so christians can outreach to them in unprecendented ways?"
Posted by: Drew Goodmanson at September 19, 2006 10:54 AM
Drew,
With the widgets we're building so that people can show off their church in their myspace profiles and myspace events, we hope so :)
We hope to appeal to the unchurched, not necessarily the non-Christian. As Guy Kawasaki says, recruit the agnostics and not the atheists.
Posted by: Joe Suh at September 19, 2006 10:59 AM
The real trick is not in building the tool but in cultivating community; I think Kevin has a great point -- how many social networking domains will the normal person support. As these things proliferate in and outside the "church" sector, it will be interesting to watch.
Me personally -- instead of going general purpose anything -- I think you need to niche(ify) all social media applications. Or just integrate the technology into everything -- all my high level sites are going to attempt to play nice with other web services by default.
The more specific and focused, the more passionate the "users", the more likely the success.
I am not sure its clear that the church is clamouring for social networking products.
I believe that "social" networking sites as a genre is bascially a blimp -- all the web will be social and it won't be religated to just MySpace or LinkedIN.
The issue facing these sites has already been faced by eBay -- how do users take their profiles and "content" with them from one social platform to another. We are seeing that with Digg v. Netscape.
Crowdsourcing is still emerging as a business model -- we'll see how that plays out.
I'm rambling...
Posted by: Tim Bednar at September 20, 2006 7:07 AM
A few thoughts on call to ministry
I've been doing some thinking about call to ministry (I know it's Monday and I am not thinking about quitting!—not today at least!). I have always remembered the old preacher who said, "Some pastors were called to ministry and some just went!" Now, I'll admit that there were times when I walked through dark tunnels and questioned whether being "in the ministry" was my idea or God's plan for me. In these times, I poured my heart out to God and revisited some basics about “call”.
Remembering one’s sense of call to the ministry is beneficial. Perhaps God used the influence of another leader or a specific challenge from the Word to initiate your desire for leadership. The important thing to remember is that all subjective experience must yield to the objective criteria of Scripture. The following considerations should be weighed:
(1) Desire to serve as an overseer (I Timothy 3:1)
(2) Qualification for eldership (I Timothy 3:1-6;Titus 1:5ff)
(3) Life experience in leadership (I Timothy 3:4-5)
(4) Demonstration of a shepherd’s heart (I Peter 5:1-4)
(5) Spiritual giftedness (I Timothy 4:14;Romans 12:3-8)
(6) Formal testing and recognition by spiritual leaders (Titus 1:5,9;Acts 14:23)
In my interactions with Church leaders, it seems to be increasingly common for pastors to doubt their call to ministry. Another concern consistently associated with these doubts is a feeling of burn out. The pressures of pastoral ministry are often more than an individual feels capable of handling. This reality is further complicated by a prevailing confusion about a pastor’s role. Is a pastor a shepherd tending to the needs of a flock or an entrepreneur leading a business that markets a product? Pastors are viewed as spiritual teachers and overseers, biblical scholars, administrators, CEOs, financial advisors, professional counselors and personal friends. Why should we be surprised by pastoral burnout? Many (if not, most) pastors long for a more defined understanding of their role. There is a great need for a clear understanding of God’s design for pastoral leadership.
Along these lines, all Church leaders would benefit from a revisiting of the Jethro principle: “This is too much work for you; you cannot do it by yourself” (Exodus 18:18). It may be that we know many of the truths about God’s design but we do not know how to practice them. Sometimes the fact is that we are unwilling to practice them because it would require giving up some control or challenging the expectations of people. The desires to have things “go our way” or to be liked by those we lead can become obstacles to fulfilling a biblically defined leadership. More later!
________________________________________
Steven W. Cornell
www.MillersvilleBibleChurch.org
s.cornell@millersvillebiblechurch.org
Posted by: Steve Cornell at October 2, 2006 9:42 AM
Ref Mychurch.org - our church applied to be on the web site. I am from a Metropolitan Community church in Maryland. UFMCC is a Christian based church - while the majority of our members are part of the LGBT community, we have more and more hetrosexual members join - because all we require is you believe in Jesus Christ.
We were told we were not welcome because they couldn't include a church that 'catered' to gay people. My pastor followed up with a phone call and was told it was a business decision, and not based on spirituality or theology. Sounds like the money changers in the temple to me! Then he had the audacity to say that once the site got more clientele and we weren't as noticeable, we could re-apply. I guess Christian principles come second to the almighty dollar.
Posted by: Margaret at May 17, 2007 1:52 PM
I think the use of social networking technology will involve a shaking out. But not by too many players. I think there is room for a number of other sites and people begin to identify with the communities they want to be a part of.
We've been using a social networking site built by Epiphany Systems, and our social techs are really enjoying it. Some have formed fellowship groups on line, others don't invest the time into managing their profile, but more and more, from events and podcasts too, the church keeps directing people on line for communications.
It's reminds me of the dot come days when lots of ideas came forth and were built, but didn't stick after a while. However, those that persisted and kept their finger on the pulse of the user's preferences, emerged...and they have the staying power today.
In the church arena, there has always been a bit of a lag behind culture, and for good reason. The church stands to become the largest social network ever, but it will enter with caution and pick up momentum later. The ones who participate will be the social tech generation, who are comfortable with allowing technology to manage their relationships.
But for the church, on line is not the end, rather, it is an encounter with the living God, and my prayer is that first America experiences a revival. If that means a move of God across the internet, then let Him come. I want to be in on it!
Posted by: Chris Conant at November 21, 2007 7:21 AM
Margaret,
Not sure who you talked to and where you got that information, but let me clarify.
We get hundreds of churches asking to be included on MyChurch.org every day. We have several volunteer pastors who decide to accept or reject new churches. They base their decision on whether a church is Biblically-based, and we use the Nicene Creed as one litmus test. It's a tough call in certain cases, and made on a case-by-case basis by our hard-working volunteers. If you feel your church wasn't fairly reviewed, please get in touch - joe at mychurch.org
Posted by: Joe Suh at April 23, 2008 11:51 AM
You can definetly use mychurch.org to build community, but why not hook into a social network such as facebook where users are already acclimated to the platform. There are many different applications that churches can use to create a stronger community using web 2.0.
~Melissa
Check us out ...
www.koinoniasolutions.com
Posted by: melissa at May 27, 2008 4:05 PM
MyChurch.org does directly integrate with Facebook & can be added with the following ap. More feature enhancements are in the works as well as future integrations with MySpace & others.
http://www.facebook.com/apps/application.php?id=2378374195
Our goal is not to be a walled garden, but to be a tool to connect all Christians & empower churches.
Posted by: Rachel Shultz at July 8, 2008 3:44 PM


