i need that glass.

"Reaching today's youth is difficult, just ask any marketer. The Church's Advertising Network would agree and they're taking a page from what other youth marketers are doing in promotion via MySpace.

Jesus' MySpace page isn't pretty, but it is well done. The site is written to cultivate humor. His interests include 'beard care' and 'waterskiing'. Favorite movie? Life of Brian They've even poked fun at all the sightings of Jesus in everyday objects by posting a gallery of pics that celebrate them. I didn't see the Jesus in Toast that was on eBay last year, but that doesn't mean it isn't there. more..."

I keep showing this kind of thing to our Senior Pastors (we are multi-campus, but each campus has its own senior leadership... I could go on and on about that, but that's for another day) and I keep hearing, "I love that, but it's too postmodern for our congregation." Sometimes I wonder why they started a communications team...

I love the creative approaches. Please keep them coming!

I don't necessarily have a problem with the ad, I just wonder if things like this are really effective. Does it really make people "think" or do they just look at it and say "Hey, look. Jesus in a beer glass." I really wonder if some churches (and para church org's) are trying so hard to get peoples attention that they're falling in to the same trap that some corporations are; all bait and no hook. I encourage everyone to check out the book "The Fall of Advertising and the Rise of PR" to see what I'm talking about. There is definately a necessity for quality design and advertising, but let's not get so "creative" that people don't even know what the message is supposed to be.