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April 20, 2006

Larry Ross: Billy Graham's PR Man

We've talked about Billy Graham's publicity man before, but the New York Times spend seven pages on Larry Ross, so maybe he's worth another look.

"Moses stood there on top of a cliff, and as long as he held up his arms, the children of Israel won. Well, after a while he got tired, so there were two men that came and held up Moses' arms so they could win the battle. That's my job--to hold up the arms of the man of God, like Billy Graham or Rick Warren, in the media." -Larry Ross

The article covers the ins and outs of Christian public relations, but it's another good reminder about the importance of managing p.r. for churches.

Posted by Kevin D. Hendricks at April 20, 2006 11:12 AM

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Posted by: RC of strangeculture at April 20, 2006 1:24 PM

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