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March 13, 2006

CMS Mentioned in Advertising Age

If you're a subscriber to Advertising Age magazine, flip to page 24 of the Feb. 20, 2006 issue and Ken Wheaton's Adages column for a brief mention of your favorite church marketing blog with the word "sucks" in the title. The article is available online for a fee, though you'll have to decide if we're worth it. (probably not)

Here's a taste:

Church Marketing Sucks seems a smart and marketing-savvy site. Which shouldn't be a surprise. CMS was founded in 2004 by Brad Abare, president of Los Angeles cause-marketing agency Personality. "I gathered my staff and a few strategic partners together to brainstorm some future company 'stuff.' Because many of us are involved in our local churches--and we are all in marketing--one of the ideas that came up was to start a conversation that could be a place for churches to come and learn."

The yeoman's work of keeping that conversation going has fallen to freelance writer Kevin Hendricks.

The bold text was theirs, which means our names were in bold text on the same page as other bold names like Spike Lee, Tiger Woods, David Bowie, Dan Wieden, David Kennedy and more. How's that for an ego trip? To keep things deflated I'm reminding myself that Hitler, Stalin and Mao were also in bold on the same page.

Posted by Kevin D. Hendricks at March 13, 2006 8:14 AM

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Posted by: Michael at March 13, 2006 7:49 PM

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