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March 31, 2006

Church Marketing Lab Round Up #1

(Filed under: Peer Review)

Yesterday we announced the new Church Marketing Lab, a place where you can help churches improve their communications. So let's do it. Here's a round up of church marketing samples posted to the Lab in the last month (we've got some catching up to do). Check 'em out and offer your feedback (check our our guidelines for instructions).

Continue reading "Church Marketing Lab Round Up #1"

Posted by Kevin D. Hendricks at 12:42 PM
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Is Leadership Spiritual?

(Filed under: Church Business)

Christianity Today has an interesting debate between North Point Community Church's Andy Stanley and the author of Good to Great, Jim Collins. Well, it's not so much a debate. Both are interviewed in the April issue of Leadership and some of their comments are pulled together into this teaser thinly disguised as an article. But the comments are still good.

The topic is leadership and whether or not there's a spiritual aspect to it, which is very similar to our continuing discussions on marketing. The article seems to put Stanley and Collins at odds with Stanley saying good leadership is good leadership and Collins saying the church environment has special circumstances that a good business leader may not know. I think both are right.

Continue reading "Is Leadership Spiritual?"

Posted by Kevin D. Hendricks at 6:05 AM
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March 30, 2006

The Church Marketing Lab

(Filed under: News & Updates)

It's time for better church marketing. Want to help?

Step into the lab and help churches improve their marketing and communications by taking part in our new Flickr group, the Church Marketing Lab. It's a photo-sharing group independent of this blog where anyone can share their work and give feedback to others.

If it sounds a lot like the peer reviews we used to post on a weekly basis, it should. The peer reviews were time intensive to organize and post and we were hoping for a better solution. We managed 24 peer reviews in six months, but in the single month we've been testing the Church Marketing Lab, we had 60 photos posted by 40 people.

And that's the idea. It's the power of the people. Put it to work for your church.

Continue reading "The Church Marketing Lab"

Posted by Kevin D. Hendricks at 3:28 PM
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Writing for Busy People

(Filed under: Writing & Editing)

by Cory Piña, Guest Blogger

After reading the Church Marketing Sucks guidelines for guest blogging, I came across this post from lead Firefox engineer, Ben Goodger. Ben writes: "It's great when people make contributions in the form of ideas and proposals, but it's even better when they're written for busy people."

Here are some of Ben's tips for writing for busy people:

• Make important points up front.
• Clear taxonomy of headings, and lots of them.
• Write clearly and succinctly.
• No long, unbroken paragraphs or tracts of text.
• Prefer bulleted lists with clear points to paragraphs.
• Use of emphasis in formatting to make important things clear.

As someone who is trying to learn what types of promotional materials to create for our camp, I'm finding that I would rather read a list of highlights than a few long paragraphs in a brochure. I read recently, "Don't tell them you're surrounded by a beautiful forest. Show them."

I'm beginning to believe that the less on our promotional materials, newsletters, etc., the better. With a web site packed with the information everyone needs (written with Ben's tips in mind, of course), I want to point them online. The other promotional materials, I believe, may just need to catch their attention. Let the web site do the rest.

Posted by Guest Blogger at 11:56 AM
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March 29, 2006

Churches that Don't Grow

(Filed under: Think Ahead)

by Michael Buckingham, Guest Blogger

Great post by Mark Wilson at Revitalize Your Church:

• Percentage of McDonald's franchises that did not sell a hamburger last year: 0%
• Percentage of Ace Hardware stores that did not sell a hammer last year: 0%
• Percentage of Salvation Army outlets that did not help a needy person last year: 0%
• Percentage of state universities that did not educate a student last year: 0%
• Percentage of airlines that did not fly a plane last year: 0%
• Percentage of WalMarts that did not sell merchandise last year: 0%

• Percentage of Methodist Churches that did not receive a member by profession of faith last year: 43%

Now I know this may cause a knee jerk reaction... Christ isn't a product, the church is a holy place not a supermarket, etc. I get that. But maybe, just maybe, it's time the church take its "business" as seriously as any other organization does.

Posted by Guest Blogger at 1:12 PM
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Church Publicity that Doesn't Work

(Filed under: Public Relations)

This week's poll is asking about press releases, and while we've recently covered how to do press releases, we haven't talked about how not to do press releases. Jamey Tucker blogs about his experience with ministers and press releases, and it's not good.

He had to call a church that had sent out a press release four times to get more information, and when he finally got somebody they told him they didn't want coverage of the Bible study. So you send out press releases to get media coverage, and then turn down that free publicity? He tells of another instance where ministers wanted him to stay away from a symposium for pastors to address the HIV/AIDS crisis.

My question is this: how can ministers stand in a pulpit and preach a sermon that is open to anyone who walks through the doors, but yet be so hyper-sensitive about what they are preaching? Do they distrust the news media so much that they immediately figure we're up to no good? And if churches want to spread the good news, should they balk at an opportunity to use the news media to share it with people who would otherwise not hear their message?

I've said it before and I'll say it again, most churches and most ministers need a good lesson in public relations.

Maybe some people should go over how to do press releases again.

Posted by Kevin D. Hendricks at 9:24 AM
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March 28, 2006

The UCC Ejector Pew Commercial

(Filed under: Mass Media)

The United Church of Christ, known for their headline grabbing commercial that was rejected by the networks, is back with a new ejector pew commercial. This time around a traditional American family looks horrified at the non-traditional church goers--single mother, gay couple, Hispanic or Middle-Eastern--and each one is literally ejected. The tagline is "God doesn't reject people, neither do we."

This time around it's part of a $1.5 million campaign that extends well beyond TV. They're planning a word of mouth campaign that includes airing the commercial on more than a dozen cable networks (once again, the major broadcast networks rejected the ad), as well as tapping into web sites, e-mails, podcasts, local church events and even merchandising. The commercial is available online at two UCC sites (the God is Still Speaking campaign site and a new Rejection Hurts site where people can share stories of being alienated by organized religion. There are also plans to add the commercial to viral video sites like You Tube.

"We've forgotten that the No. 1 way people come to faith is by one person inviting another person," said Ron Buford, the director for the campaign at the United Church of Christ in Cleveland.

Posted by Kevin D. Hendricks at 12:14 PM
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Want to Write For Us?

(Filed under: News & Updates)

Join our team and become a guest blogger. We're looking for people who can contribute to the conversation, beyond comments to the actual entries we comment about.

We've made it a lot easier to write for us. We're not looking for a commitment, we're just looking for good ideas and good writing. Submit one entry or a dozen, whatever works for you.

Our pay sucks, but what do you expect? Help us out and become a guest blogger today.

Posted by Kevin D. Hendricks at 12:05 PM
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March 27, 2006

Monster Truck Poll

(Filed under: Poll Results)

Last month we posted about a monster truck church ad and last week we asked for your thoughts on it. 75% appreciated the ad, with 22% noting the potential to offend. A full quarter of people, however, weren't so thrilled with a church radio ad gone monster truck rally.

This week we're exploring how many churches use press releases.

Posted by Kevin D. Hendricks at 7:59 AM
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March 25, 2006

Church Members Beat Burglar

(Filed under: Off the Wall)

You don't mess with the Church of the Nazarene in West Palm Beach, Fla. Church members were fed up after a string of burglaries, so they hid out in the church with baseball bats and waited for the perp. When he broke in at 1:00 a.m. they jumped him, beat him, and tied him up for the cops to cart away.

I'll let you make your own turn the other cheek riffs.

Update: CNN has video with more details, including $25,000 worth of stolen equipment and comments from one of the church members, Esteban Mendosa, who helped capture the burglar: "It rose to the point that we wanted to hurt him, but thank God that God put mercy in our hearts not to hurt him."

Posted by Kevin D. Hendricks at 2:49 PM
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March 22, 2006

Why We Do This

(Filed under: Philosophy)

I always love those reminders from God that help me get perspective on why in the world I'm busy about his business in the first place. Today's reminder came from Brennan Manning in his book, The Importance of Being Foolish:

Heightened by what someone has called "the agnosticism of inattention"--the lack of personal discipline to overcome media bombardment, sterile conversation, and utilitarian relationships--our self-awareness grows dim, the presence of a loving God fades into the distance and the possibility of trust and intimacy seems less plausible.

...But so many of the things we do in our solitary moments have nothing to do with the Spirit or with the living will of God. Bothered by this dichotomy, we plunge into spiritual activities and get involved in church-related organizations and events in an effort to fill the empty space we know needs filling. Disciplined to renounce managerial control of our lives and unwilling to run the risk of living in union with Yahweh, we seek personal security and reassurance in rituals, devotions, liturgies, and prayer meetings. These structures provide a modicum of peace and promise that the comfortable piety and material possessions that constitute the sense of self will not be disturbed. But something is missing.

In the midst of our strategic thinking, creative planning, and momentous momentum, my prayer is that we replace that empty space Manning refers to not with the self-moved or self-motivated, but with the Spirit-led mind of Christ. Surrendering our big ideas, our best intentions, and our brilliant plans is perhaps what Paul was referring to in Galatians 2:20 when he said, "it is no longer I who live, but Christ lives in me..."

May Christ live in you today.

Posted by Brad Abare at 7:44 AM
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More Church Cartoons

(Filed under: Resources)

Church Cartoons is another site that offers comics for church newsletters and publications.

Some may question the place of church humor in a church publication, but if it makes me laugh (or at least smile), it's got my vote. I especially like the Not So Good Samaritan about halfway down on this page.

You need to be careful that religious humor won't leave visitors scratching their heads, but if you've got that covered I see bigtime value in showing that your church has a sense of humor.

Posted by Kevin D. Hendricks at 7:38 AM
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More Tips for Starting a Church Blog

(Filed under: Technology)

Fortune offers a list of corporate blogging do's and don'ts that are worth checking out for any church exploring the possibility of a blog:

• Know thyself
• Know thy audience
• Engage your audience
• Stay current
• Cover your rear

You may also want to check out some of our previous blog-related posts:

• How Blogging Can Help the Church
• Church Blogging
• The Beginner's Guide to Church Blogging
• Bob Lutz: Jump into Blogging
• Blogging Church: The Book
• Blogging Can Burn Pastors
• Review: Naked Conversations by Robert Scoble and Shel Israel
• Review: Blog by Hugh Hewitt

Posted by Kevin D. Hendricks at 7:03 AM
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March 20, 2006

Starting a Church Style Guide

(Filed under: Writing & Editing)

If you have any sort of background with words you understand the importance of a style guide. Is it Gospel or gospel? Are pronouns referring to God capitalized? Is it Church or church? Oxford commas, or no? In many cases either option can be correct and it's a matter of opinion. But having both options in the same brochure would be kind of silly. Consistency is the key, and for that you need a style guide.

Kem Meyer to the rescue! As usual, Kem offers some great wisdom on church style guides:

• Make it friendly
• Use examples
• Give rationale
• Include at-a-glance pages
• Don't recreate the wheel
• Allow yourself room for exceptions

Check out Kem's entry for the details. Wired Churches offers a communications manual for sale if you don't want to start from scratch. And if you're really into Oxford commas and the like, you should check out Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation.

Posted by Kevin D. Hendricks at 7:19 AM
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Ad Mission

(Filed under: Mass Media)

Speaking of things that happened back in February, we missed a story about a collective of Wisconsin churches that pooled their resources and bought local Super Bowl ads. It's part of Ad Mission, a non-profit group using mass media to present the gospel.

The strategy is to point people to a single web site, Ticket to Hope, where people can get their spiritual questions answered and take that first step. They also link to another site connecting people with sponsoring churches in southeastern Wisconsin.

The Super Bowl ads, which aired four times in southeastern Wisconsin on game day, cost $50,000 and are only part of a broader, $200,000 campaign that includes billboards, print and radio ads and more.

Posted by Kevin D. Hendricks at 6:59 AM
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Xbox Church Postcard Poll

(Filed under: Poll Results)

In last week's poll we asked about the Xbox church postcard we saw back in February. The majority weren't impressed, with 60% saying it was lame. 28% liked the idea, but thought it copied from Microsoft a bit too much, a topic we've discussed before.

This week we want your feedback on another bit of church marketing, the monster truck radio ad.

Posted by Kevin D. Hendricks at 6:46 AM
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March 17, 2006

The Cross as a Giant Eyesore

(Filed under: Off the Wall)

West County Assembly of God Church in Town and Country, Mo. wants to put up a 99-foot cross to "give a Christian message to the people in the 164,655 vehicles passing the church daily" on nearby Highway 40. And if a 99-foot tall cross seems like overkill, they trimmed it back from a proposed 132 feet.

Public sentiment? "It's just an obnoxious endeavor," says Andy Luczkowski, one of the 100 people to show up at a public hearing on the proposal. Not exactly the kind of public support a church should be going for.

It's reminiscent of the 62-foot Jesus and quite frankly dwarfed by the 198-foot cross in Effingham, Ill. And you thought the British had trouble with crosses.

Posted by Kevin D. Hendricks at 7:57 AM
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March 14, 2006

The History of the Church Pew

(Filed under: Building Design)

Vintage Faith Church in Santa Cruz, Calif. just moved to a new building and they have a peculiar problem: Pews. Vintage Faith is an emergent church where pews and a central focus on a pulpit are not the norm.

Church leader Dan Kimball (I'd call him pastor, but their web site doesn't list job titles) has an interesting post exploring the history of the church pew. For him it's not strictly about comfort, but being able to have a communal worship experience.

It's kind of odd how ingrained pews are as part of the church experience, especially since pews as we know them weren't introduced until the 1500s. For more on church seating, check out our recent poll where the majority said seating only matters in that it shouldn't be a distraction.

Posted by Kevin D. Hendricks at 6:37 AM
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March 13, 2006

Church Marketing via eBay

(Filed under: Off the Wall)

Here's a new way to bring in visitors: eBay. Atheist Hemant Mehta sold his soul on eBay, offering to attend an hour of church for each $10 of the final bid. The auction ended on Feb. 3 after 41 bids. The winner? Former evangelical minister Jim Henderson, founder of Off the Map, with a $504 bid.

Rather than cashing in on 50 hours of Mehta's church attendance, Henderson flew to Chicago to meet with Mehta in a bar and struck a deal: 10-15 hours of church services and writing about the experience.

"I'm not trying to convert you," Henderson told Mehta. "You're going there almost like a critic. If you happen to get converted, that's off the clock."

Mehta has offered critiques on everything from the sermon (irrelevant) to the liturgy (less) to the bulletin (weird language). Henderson has seen traffic to his web site spike.

With about half his obligation to Mr. Henderson fulfilled, Mr. Mehta says he's no closer to believing in God, although he does admire churches for the communities they create. Church, he has decided, is "not such a bad place to be."

Posted by Kevin D. Hendricks at 8:30 AM
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CMS Mentioned in Advertising Age

(Filed under: News & Updates)

If you're a subscriber to Advertising Age magazine, flip to page 24 of the Feb. 20, 2006 issue and Ken Wheaton's Adages column for a brief mention of your favorite church marketing blog with the word "sucks" in the title. The article is available online for a fee, though you'll have to decide if we're worth it. (probably not)

Here's a taste:

Church Marketing Sucks seems a smart and marketing-savvy site. Which shouldn't be a surprise. CMS was founded in 2004 by Brad Abare, president of Los Angeles cause-marketing agency Personality. "I gathered my staff and a few strategic partners together to brainstorm some future company 'stuff.' Because many of us are involved in our local churches--and we are all in marketing--one of the ideas that came up was to start a conversation that could be a place for churches to come and learn."

The yeoman's work of keeping that conversation going has fallen to freelance writer Kevin Hendricks.

The bold text was theirs, which means our names were in bold text on the same page as other bold names like Spike Lee, Tiger Woods, David Bowie, Dan Wieden, David Kennedy and more. How's that for an ego trip? To keep things deflated I'm reminding myself that Hitler, Stalin and Mao were also in bold on the same page.

Posted by Kevin D. Hendricks at 8:14 AM
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The Cross as Advertising

(Filed under: Off the Wall)

Dudley Wood Methodist Church in the UK just moved to a new location and wanted to erect a cross so people would know their new location was a church. Not so fast, says the city. The Dudley council told the church the cross constitutes an advertisement under national planning laws and will require a $130 fee for planning permission.

So is the cross advertising? The church itself said they wanted to put up the cross so people would know the new building was being used as a church. They're certainly using it as a means to get the word out. You could compare it to a restaurant putting up a symbol denoting food, or an automotive store putting up a car symbol. Of course that's not exactly a flattering comparison for the cross.

Posted by Kevin D. Hendricks at 7:53 AM
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Lent Poll

(Filed under: Poll Results)

Last week we asked what you gave up for Lent, and the majority don't seem to be familiar with the practice of giving something up for Lent. Not too surprising.

Typos came in a distant second, though I don't think we'll ever be able to give up typos. Admittedly not our best poll ever.

Moving on. This week we ask about the Xbox church postcard we saw last month. Early results put "Lame" out front with two-thirds of the votes.

Posted by Kevin D. Hendricks at 7:32 AM
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March 9, 2006

Church Newsletter Gone to the Dogs

(Filed under: Examples)

OK, that title was too easy.

That guy who draws cartoons on business cards, Hugh Macleod, has posted a PDF of a revamped church newsletter. It's called Hotspur and is the parish magazine of St. John's in the UK. Macleod calls the revamped newsletter the most remarkable thing he's seen recently and says he thinks the designer, Jamie Warde-Aldham of the Craven ad agency, "hit the ball out of the park with this one."

I don't get it.

It's a 24-page magazine dedicated to dogs in celebration of the Chinese new year. From a quick glance it looks like only two pages actually talk directly about the church. The rest is about, well, dogs. Don't get me wrong--I like dogs. It's just, well, dogs? It even warranted a mention in The Times.

I love the idea of a church doing a newsletter that's not all about the church. But I'm not sure if this is the approach I love. Maybe it fits better with British sensibilities. (link via Dave Walker)

Posted by Kevin D. Hendricks at 7:19 AM
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March 8, 2006

Go to Church, Get Free Chicken

(Filed under: Off the Wall)

I thought the whole church and business marketing tie-in thing would die down, but it just keeps coming. This time it's from the business side, with a Chick-fill-A restaurant offering free sandwiches for church bulletins.

Perhaps the McPassion wasn't so far fetched.

Posted by Kevin D. Hendricks at 9:07 PM
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March 7, 2006

McPassion: The Church Marketing Parody

(Filed under: Off the Wall)

Just in time for Lent, the McPassion is here. For the 40 days of Lent you can screen the 4-minutes church marketing parody video online.

"[Mel] Gibson's film was the spark for sure," said writer-producer Rik Swartzwelder, "but The McPassion is really more of a pointed take on what has happened since the release of his film—this kind of strange and intensifying, post-post-modern union between movie-marketing and houses of worship that his film helped give birth to. It's a hybrid that's a little scary and more than a little out of control; that's why we're putting our film out there now. The McPassion isn't about the movies so much as it's about how and where we sell them, and the overall commercialization of religion. It's about trying to give congregations a break from the commercial break; it's about the sanctuary being just that, the sanctuary."

The film clip is obviously over the top and offensive, but it's also hilarious. It's that corporate sponsorship article to the tenth degree.

Each McPassion meal comes with a crown of thorns and french fries shaped like the eucharist.

Order the McLoaves & Fishsticks--all you can eat!

Comes with the McShroud of Turin moist towelette.

Posted by Kevin D. Hendricks at 5:37 PM
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March 6, 2006

MyLameSexLife Follow Up

(Filed under: Examples)

As a follow up to the billboards of the MyLameSexLife.com campaign of Granger Community Church, you can look to the news articles or to the numbers.

News
The local media loves a good controversy, so they're giving the billboards plenty of coverage, including quotes from concerned parents:

"I was appalled. I couldn't believe that someone would put this up, that you'd be going down the street with your children and there it is. ... They're just really inappropriate. They're extremely provocative. I've never seen anything like it before."

Oh, the inappropriateness of... feet. And apparently this person has never seen the 'gentlemen's club' billboards that dot highways in Indiana and just about every other state.

Continue reading "MyLameSexLife Follow Up"

Posted by Kevin D. Hendricks at 7:10 AM
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Worship Technology Poll

(Filed under: Poll Results)

Last week we asked about worship technology--specifically how the lyrics to worship songs are made available to the congregation. A whopping 69% use a big screen with fancy slides. Other methods include hymnals (16%), overhead projectors (6%), printing lyrics in the bulletin (4%) and some other method (4%).

Perhaps it's because I've attended low-tech churches most of my life--the church I grew up in used an early 1980s hymnal and my current church prints songs in the bulletin--but 69% using a big screen seems high, especially considering the costs involved. It could be that our audience is slanted towards high-tech churches. Or it could be that I'm underestimating the church's ability to adapt to the latest technology.

I guess the real question is if churches are putting those big screens to work, or if they're just slapping lyrics on cheesy stock backgrounds of waterfalls and sunsets.

This week we ask about Lent, the 40 days before Easter that are often marked by somber reflection and fasting (thus giving something up).

Update: Or I suppose we could look at a recent church technology survey from September 2005: 62% of churches uses a large-screen projection system.

Posted by Kevin D. Hendricks at 6:45 AM
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March 5, 2006

Drive-In Church

(Filed under: Examples)

We've seen drive-thru church before, but a drive-in church, well that's something new. It's the Daytona Beach Drive-In Christian Church in Daytona Beach Shores, Fla. Apparently it goes back to 1953. So it's not new.

Posted by Kevin D. Hendricks at 2:39 PM
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March 3, 2006

Church Franchising Gone Amuck

(Filed under: Off the Wall)

And while we're doing satire, how about some more from Lark News:

For 12 years Evergreen Christian Center was just another mega-church in Tennessee. Then the church radically changed its ministry approach. It began franchising itself. ...

In 2001 Evergreen began gobbling up churches across the nation and turning them into Evergreen clones, with identical features, down to the doorknobs, ushers' jackets and sermons. Even the pulpits and Sunday school rooms are the same.

"We're like Burger King or Subway--a solid, trustworthy business," says Evergreen brand manager Stefan Borcht.

Posted by Kevin D. Hendricks at 4:09 PM
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Corporate Sponsorship for Churches

(Filed under: Off the Wall)

Put your pitchforks down, it's just a spoof from a Lark News article, "Corporate Sponsorship a Boon to Church Budgets":

"This [offer] couldn't have come at a better time," says Jacob Helsinki, pastor of Mach 4 Baptist Church in Lemon Grove, Wash. His church has sold much of the "visual space" in their facility to advertisers, including the bathroom stalls to Burger King, the rim of the collection plates to Hewlett-Packard and the backs of pews to JollyTime popcorn. "We were facing real cutbacks for our youth programs, and these companies were more than happy to step in and bridge the gap, financially speaking." ...

At the end of the Sunday morning service at Doritos Cool Ranch Assembly of God church in Tustin, Calif., the worship leader segues from an uplifting praise song into the latest McDonald's jingle, "I'm loving it." The congregation joins in tentatively, some laughing at the irony. By the end of the jingle, they're singing heartily.

"We do our duty," says one parishioner after the service. "It helps buy Sunday school materials."

It's especially timely considering the real news about prizes being offered to pastors who worked The Chronicles of Narnia into their sermons.

Posted by Kevin D. Hendricks at 12:05 PM
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Church Marketing Without Money

(Filed under: Church Business)

Granger Community Church Communications Director Kem Meyer shares eight ways to improve church communications with little or no budget:

• Have conversations. Lots of them.
• Create a style guide.
• Identify your specific audience.
• Document your communication values.
• Outline a strategy.
• Reduce emotional overload.
• Implement an official proofing team and process. (Have we convinced you of the need for proofing yet?)
• Assemble a group of consumer advocates (or secret shoppers).

Kem offers greater detail on each point, including links to complete entries for several points and a few handy downloads.

Posted by Kevin D. Hendricks at 7:24 AM
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21 Easter Outreach Ideas

(Filed under: Evangelism & Outreach)

Outreach magazine offers 21 Easter outreach ideas, including:

• Instead of decorating the church with flowers, donate them to local hospitals.
• Offer yard signs (think election year) to church members to invite neighbors to an Easter service.
• Give every member an invite card and challenge them to bring one friend on Easter Sunday.

Posted by Kevin D. Hendricks at 7:14 AM
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