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January 20, 2006
You Will Be Judged Mighty Webmaster
(Filed under: Technology)Pastor Jeff Hamilton of The Cornerstone Foursquare Church points us to a study released about the amount of time someone spends looking at a web site before making a judgment that will influence the rest of their experience on the site.
Just count to one-twentieth of a second and you'll understand how quick this process is. Yep, 0.05 seconds is all it takes according to the study.
Because design is subjective, it is difficult to reduce behavior down to a prescriptive set of guiding principles when creating your site. However, it may not be a bad idea to test your site out on random group of people (not just those that go to your church) and flash designs in front of them to see which ones engage.
Posted by Brad Abare at January 20, 2006 5:43 AM
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Tracked on January 20, 2006 9:34 AM
Comments
This is an excellent reason why webmasters should be well versed in the principles of marketing as well as design. USA Today ran an article about a study conducted by Glamorgan University Business School in Wales about web design preferences by gender. It is worth the read for web professionals.
Posted by: Kent Shaffer at January 23, 2006 7:28 AM
On the other hand, here's a good counterpoint to the study in question (especially the part about CraigsList):
http://tinyurl.com/88u5o
Posted by: Frank Johnson at January 23, 2006 11:34 AM
I know a group of designers are getting together to come up with site to showcase church website designs at csschurch.com
Posted by: D. Goodmanson at January 24, 2006 2:36 AM
Just one mans opinion here, but I believe there are 2 types of sites entertainment and informative. When I visit my churches web site I am looking for information not a 10 second flash entry, I wish that more churches/evangalist understood this. I believe that if Churches leveraged the web like they do TV the internet would be a less hostile environment
Posted by: c chatt at February 12, 2006 7:47 PM
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