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January 6, 2006

Marketing Mistakes Churches Should Avoid

We've been sitting on this one for a couple months, but content can age like a fine wine, right? Anyway, check out Marketing Mistakes Churches Should Avoid from Pastors.com:

1. Thinking marketing is worldly. (I love this line: "True, [markteing] is a business discipline--but that doesn’t make it evil.")
2. Not targeting an audience.
3. Not learning needs of the people you want to reach.
4. Not connecting your ministry communication to the people's needs.
5. Not matching media channels to the target audience.
6. Not having a communication plan.
7. Not following up on your communication.

If your church can avoid these common mistakes you're well on your way to some non-sucky marketing.

Posted by Kevin D. Hendricks at January 6, 2006 1:36 PM

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