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January 6, 2006
Free Pyromarketing
(Filed under: Resources)We'd be remiss if we didn't tell you about this little gift: a free audio download of the book Pyromarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them For Life by Greg Stielstra. As with everything free, there is a price: you need to register on his site and offer up an e-mail address, though you don't have to enter your mailing address.
This is the same book that caused a stir because the book talks about the marketing of Rick Warren's The Purpose Driven Life and Warren supposedly tried to stop Pyromarketing from being published. The book covers marketing phenomena like The Purpose Driven Life and The Passion of the Christ and was written by a former marketing director at Zondervan who oversaw The Purpose Driven Life.
And if that's not specific enough for you, Stielstra himself even talks about how to apply the pyromarketing concept to churches, which should connect all the dots for you. (link via Scott Aughtmon)
Posted by Kevin D. Hendricks at January 6, 2006 2:20 PM
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Comments
Oooh... sweet. I asked for the book for Christmas but no one bought it for me. Now I have a chance to check it out after all.
Great!
Posted by: s. zeilenga at January 6, 2006 3:23 PM
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