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December 3, 2005
CFCC Church Marketing Report
(Filed under: Demographics/Research)
You can score a free 8-page Church Marketing Report over at the Center for Church Communication. And yes, we are a part of the Center for Church Communication, so yes, we are tooting our own horn. But you get a free report out of the deal, so what's the problem?
The report was compiled from an online survey of over 500 churches taken this past summer and has some juicy details, including:
- 76% of churches aren't documenting or tracking the results of their marketing.
- 63% of churches said marketing and promoting their church was important or extremely important.
- 80% of churches spend less than $10,000 on marketing and promotions each year.
- 59% of churches were dissatisfied or ambivalent about their web sites.
It's not Barna material by any means, but it is some interesting stuff.
Posted by Kevin D. Hendricks at December 3, 2005 1:40 PM
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Comments
The first two bullet points you highlight ought to be a serious concern to those who take marketing seriously (and at the same time, consider honest ethical marketing to be a ministirial "gift" to be utilized).
That significant majorities view marketing as important, yet do NOT track their marketing results indicate that while it may be important, not enough is known about marketing as it seems to be practiced among churches.
Here's to hoping that sites like this and studies like the CfCC make a dent in changing that for the better.
Posted by: Greg Wythe at December 3, 2005 11:39 PM
"80% of churches spend less than $10,000 on marketing and promotions each year. "
No wonder the center for church communication is a non-profit!
Posted by: todd ramsey at December 5, 2005 8:10 AM
This is a great statistical resource.
Posted by: Dave Jones at October 6, 2007 6:46 AM
Contact Church Marketing Sucks