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November 14, 2005
How'd You Hear About CMS?
(Filed under: Poll Results)
Last week we asked how you heard about Church Marketing Sucks, and the results are pretty interesting. The vast majority found us online, 70% coming from search engines, other web sites or blogs. Search engines had the biggest chunk with blogs coming in second. Word of mouth was the third most popular method at 20%.
Based on the marketing we do, that's pretty much what we expected—except for the search engine results being so high. That's a cool surprise.
This week we ask how much e-mail marketing your church does.
Posted by Kevin D. Hendricks at November 14, 2005 7:53 AM
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Comments
Umm... if you read your web server logs like anybody who's interested in Internet marketing should, then you already know how your visitors are finding you and where they're coming from.
There are a ton of tools to do this, but the newest is Google Analytics at http://www.google.com/analytics/
Posted by: Fritz at November 14, 2005 12:06 PM
Thanks Fritz. We do look at our server logs. But that doesn't tell us who's coming to our site thanks to word of mouth, or a magazine article, or some other non-web method. Server logs are helpful, but they only tell so much of the story.
Posted by: kevin at November 15, 2005 9:06 AM
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