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September 20, 2005

Web & Blog eBooks from Seth Godin

The bald-headed marketing master Seth Godin (author of Purple Cow and Free Prize Inside) has released two free eBooks worth checking out:

• Knock Knock - It's a 41-page PDF (and the pages are small) billed as the "Incomplete Guide to Building a Web Site that Works." Godin encourages designing web sites with a singular focus, especially for taking advantage of keyword marketing and other situations when you know where the traffic is coming from. If you have a Google ad pitching a Saturday service, send people to a page specifically about that service, not your home page.

  Godin never really explains how these singular focus web pages gel with a traditional web site and the importance of navigation, but he does have a good point when it comes to specifically targeting audiences.

• Who's There? - This one is 45 pages (still small so it's a quick read) and is the "Incomplete guide to Blogs and the New Web." It's the basics of blogging, Seth Godin style. If you're familiar with blogs there's not a ton new, though it's always interesting to get Godin's perspective.

Godin promises a third free eBook in late September and you can also check out an earlier eBook he offered for free, The Bootstrapper's Bible.

Posted by Kevin D. Hendricks at September 20, 2005 10:10 AM

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