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August 31, 2005
Making Sense Without Sense
(Filed under: Philosophy)While on the treadmill the other day at my local gym, a TV in the distance captivated me. I usually don't care to watch the "devil box" (as my mother used to call it) when I am working out, so I didn't have one of the wireless headphones that pipe in the audio from any of the TVs in sight.
What struck me were the visuals that held my attention without even being able to hear what was going on. It started with a "got milk" ad, then a Verizon cell phone spot, and then back to the local news.
Continue reading "Making Sense Without Sense"
Posted by Brad Abare at 5:58 AM
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August 30, 2005
Can You Hear the Voice of the Church?
(Filed under: Public Relations)If you thought Pat Robertson brought the church to a new public relations low, you haven't heard of Westboro Baptist Church in Topeka, Kans. Let's just say if you haven't been picketed by Fred Phelps and company yet, maybe you're doing something wrong. The church is infamous for fighting the homosexual agenda (among other things) with supercharged hate speech ("God hates fags" is their typical rallying cry—and web site, though we won't give them the link).
Now they've turned their sights to the funerals of soldiers killed in Iraq, picketing the funerals—see if you can follow this logic—because American supports homosexuality therefore God is rightfully killing our soldiers.
Though obviously off the deep end, this "church" is still giving Christians a bad name—and at this point it goes way beyond public relations. This is where churches need to step in and respond, and thankfully they have. One woman started calling churches in the area to organize a counter-protest, more like a wall of people, to block the Westboro group from the grieving family of the slain soldier.
Unless the church is visible and vocal, we'll allow groups like the one from Westboro to speak for us. And that's beyond sad.
Posted by Kevin D. Hendricks at 10:36 AM
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Why People Leave Church
(Filed under: Demographics/Research)People leave church for the stupidest reasons. Nearly three-quarters of people left U.K. churches because of a "disagreement on a range of issues, from the way the organ is played to the content of the sermon." It's the little things like the choir robes or the building design or the flowers that cause silly arguments and people end up leaving.
I'm sure it's a cumulative effect and it has more to do with our inability to solve conflict than anything, but it's still sad.
And if silly things like that cause our own people to leave, what's going to make visitors want to stay?
Update: I knew this story sounded familiar, and today I placed it: The Baptist Press recently covered the book Why Churches Die: Diagnosing Lethal Poisons in the Body of Christ. The book basically comes to the same sad conclusion: people leave church for stupid reasons. Only in this book it's not just people leaving, it's churches dying.
Posted by Kevin D. Hendricks at 7:34 AM
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August 29, 2005
Many Ways of Doing Church
(Filed under: Philosophy)You know what I love about the church? There's no one right way of doing it. No where in the Bible do we find an order of service telling us how to conduct church. No where does it say how long the sermon has to be, or even that there has to be a sermon. It never says whether we have to sing traditional or contemporary music. It doesn't mandate a specific version of the Bible to read outloud. We're never told what our building should look like or whether we should sit in a circle or sit in rows, sit in pews or sit on the floor.
There's no single right way of doing church. There may be some wrong ways and some bad ideas, but when it comes to doing it right you can have a lot of different solutions.
And the same goes for marketing. The right answer doesn't always look the same. You'll find ideas and methods and principles that are the same, but the final product can be radically diverse. The cookie-cutter approach isn't recommended.
Posted by Kevin D. Hendricks at 10:22 AM
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Real Live Preacher on Church Marketing
(Filed under: Philosophy)Real Live Preacher, the quasi-famous blogging pastor who recently published his first book, RealLivePreacher.com, ranted about church marketing recently. He complains about both churches doing marketing and businesses that market to churches. For the examples he gives, I can certainly feel his pain.
But it sounds oddly familiar, ragging on the very idea of marketing based on the examples of people who do it poorly. Wait—isn't that what people do with Christianity all the time? Write it off thanks to a hypocrite who doesn't practice what they preach? Or even an entire system that doesn't seem to be doing it right?
I've said it before and I'll say it again (and again and again...): Marketing is a tool. It all depends on how you use it. But don't condemn the idea based on a poor example.
At the end he yearns for a pure and authentic church, and I'm right there with him. He speaks of his own church as messy, and I like that image. It goes along with my favorite image of the broken church. But you know what? It's still marketing. Who ever said marketing had to be impure and disingenuous? It's not a bad word, marketing. It's just executed poorly, and as often as the business world screws it up, the church screws it up even more.
But that doesn't mean it can't be done right.
Posted by Kevin D. Hendricks at 8:40 AM
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Poll Results Suck
(Filed under: Poll Results)
The results are in for last week's poll asking if 'sucks' is a swear word. 57% said "@#*%, no!" which means if a simple majority decided morality we'd be good to go.
13% said "Yes (I'll pray for you.)" which seems like a high number to dislike the word and still visit our site, though maybe they just think we need prayer. And we'll take that. My hat goes off to anyone willing to keep coming back to our site even if they won't repeat our name (to which we constantly point people to our rationale for using sucks and to our alternate url).
30% took the wishy-washy "I'm not sure"/"Depends" approach, which probably means something.
Tune in this week for a poll on church size: Is your church mega, mini or medium? (Or as 11% of survey-takers have said so far, "Me? Go to church? Ha!")
Posted by Kevin D. Hendricks at 6:06 AM
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August 26, 2005
Props from Relevant Magazine
(Filed under: News & Updates)
The Sept/Oct 2005 issue of Relevant magazine just showed up in the mail, and while flipping through it I was surprised to see something familiar on page 67: Church Marketing Sucks. Pop culture columnist Jason Boyett (author of Pocket Guide to the Apocalypse) gives us some props in his column.
Welcome to all the Relevant readers—thanks for stopping by. Some good places to start include What is Marketing? and Why We Use 'Sucks'. If you like what you see, you can help spread the word or you can directly help churches do better marketing by giving your thoughts and ideas in our peer reviews.
Posted by Kevin D. Hendricks at 1:26 PM
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August 25, 2005
Multiple Church Services
(Filed under: Evangelism & Outreach)Question: When should churches add another service?
Answer: When the pews are full.
Wrong.
At least according to Tim Stevens and Tony Morgan of Granger Community Church in Granger, Ind. In their Rev magazine article (adapted from their book Simply Strategic Growth) they argue for a number of ideas for drawing crowds to your church (which I've already summarized), and one of them is adding multiple services regardless of how full your church is.
Let's take a look at why...
Continue reading "Multiple Church Services"
Posted by Kevin D. Hendricks at 4:16 PM
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Attracting a Crowd to Your Church
(Filed under: First Impressions & Beyond)
The latest issue of Rev magazine has an article from Tim Stevens and Tony Morgan of Granger Community Church in Granger, Ind. adapted from their book Simply Strategic Growth. The article includes a number of ideas for drawing crowds to your church, including:
- Address specific needs. Like marriages, raising families, money, fulfillment, etc.
- Entertain people. I can hear the gasps at this one, but they make a good argument.
- Make children a priority. Granger is well known for their incredible children's ministry. Sponge Bob would be jealous.
- Raise the energy level of worship. Though I have to disagree with their suggestion to turn up the volume. Background music that's too loud puts me on edge and hinders my ability to converse.
- Give people hope. Grace, not condemnation. People should leave challenged, but encouraged.
And the idea I find most intersting: offer multiple services regardless of how full your church is.
Posted by Kevin D. Hendricks at 11:39 AM
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August 24, 2005
Business Savvy Pastors in High Demand
(Filed under: Demographics/Research)A recent article reports that pastors and church leaders with business and marketing backgrounds are in high demand. And more church leaders have those skills since 2 in 3 seminarians are over 30, giving them time to have business experience. Plus of men in seminary, the most common educational background was technical science, including business, communications, and computer science.
Churches are seeing the need and value for marketing, and seeking it out, whether it's on-staff expertise or outside experts.
Too bad not everybody gets it.
Posted by Kevin D. Hendricks at 9:37 PM
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The Message Drives the Marketing
(Filed under: Philosophy)A recent article touts the high demand of marketing skills in church leaders, but unfortunately the article doesn't entirely get it. On several fronts.
Civil Rights and Marketing
The article quotes a professor about the potential downsides of church marketing:
Thinking in terms of customers and markets, however, might not always bring out the best in a church leader, according to Jackson Carroll, a professor emeritus of religion and society and former director of research at the Pulpit & Pew Project at Duke University in Durham, N.C. He cites the example of Southern preachers who took up the cause of civil rights in the 1960s despite vehement local resistance."It didn't help marketing at all," Professor Carroll says. "People left churches in droves when pastors or leaders in the congregation took a strong stand in favor of integration, [but] they did it anyway."
Today, he says, pastors who make marketing a top priority run the risk of fostering "a congregation that refuses to deal with issues of individual or social justice because it might offend someone."
I hate to correct a professor, but Professor Carroll is a bit confused.
Continue reading "The Message Drives the Marketing"
Posted by Kevin D. Hendricks at 8:05 PM
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Erik Ticen on Church Branding
(Filed under: Brand & Identity)A few months ago I clipped an article from NRB Magazine, the self-proclaimed "premiere magazine of the Christian communications industry." (Is it just me or does that statement sound like an oxymoron?) Erik Ticen was a guest columnist for the April 2005 issue of NRB Magazine and is currently the director of communications for The Tabernacle in Orchard Park, N.Y.
It is unfortunate that I cannot link to this half-page column titled "Survival of the Different: The Church Brand." I tried digging through the archives and current issues from "the premiere magazine of the Christian communications industry," but couldn't find it. Not only did the article have a few good points, it had a lot of bad ones as well.
Continue reading "Erik Ticen on Church Branding"
Posted by Brad Abare at 7:36 AM
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August 23, 2005
Women's Conference Marketing
(Filed under: Peer Review)A graphic designer is given the job of marketing and promoting a church's women's conference. Offer your input and ideas for this week's peer review.
Samples: Posters and a brochure for an upcoming women's conference.
Brochure:
Continue reading "Women's Conference Marketing"
Posted by Kevin D. Hendricks at 3:15 PM
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Pat Robertson Assassinates Jesus
(Filed under: Public Relations)
As you can expect, the news channels are swarmed with chatter over the latest stupid thing Pat Robertson has said: The U.S. should assassinate Venezuelan President Hugo Chavez (watch the 700 Club video). Stupid comments like this and thousands of others do real damage to the cause of Christianity.
Why does anybody even listen to this guy?
The headlines today are amazing—it's actually hard to tell the satire stories from the real ones:
Real or Fake?
- Pat Robertson: "Kill 'Em All, Let God Sort 'Em Out"
- Evangelist Pat Robertson calls for assassination of Venezuelan president
- Roberston: "Thou shall not kill, except this time."
- US evangelist calls for assassination of Chavez
- TV host urges US to kill Chavez
Continue reading "Pat Robertson Assassinates Jesus"
Posted by Kevin D. Hendricks at 12:40 PM
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The Upside of the Downside
(Filed under: Advertising)Authenticity in marketing and communication continues to be tried and tested. Whether it be the "real" women in the Dove campaign, the sincerity of a t-shirt from a church in Canada, or the honesty in a direct mail postcard from a church in Kansas, being authentic is pretty attractive in my opinion.
Earlier this year, in a Monday Morning Memo from the Wizard of Ads, Roy H. Williams had some keen insights on being authentic when it comes to marketing.
"Features and benefits, features and benefits, features and benefits. We've polished our pitches to such a degree that we've dimmed our abilities to persuade. The customer is only half listening because the inner self is asking, 'What are they not telling me?'"
To win back the attention of our audience and earn credibility, Williams suggests that marketers learn to name features, benefits, and the downside.
Continue reading "The Upside of the Downside"
Posted by Brad Abare at 6:29 AM
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August 22, 2005
Church Ice Cream Truck
(Filed under: Evangelism & Outreach)
Thanks to the USA Today tip, we heard about New Life Christian Church in Centreville, Va. and their ice cream truck. They spent $10,000 on an ice cream truck and have been driving around their community handing out free ice cream all summer long. Now there's a way to get attention.
They have a blog chronicling the experience, though it hasn't been updated in a while. But the blog does give an idea of the response:
Of course, most people were shocked that the ice cream was free. One lady was so blown away by free ice cream her only response was, "I gotta start coming to a church that gives out free ice cream."
In addition to the ice cream, they're giving out fliers advertising an upcoming movie night, which is a nice, non-churchy way for people to experience the church. It also sounds like they're filming part of the experience (though the best lesson from that story is that the person answering the phone at church knew what was going on).
Free ice cream—now there's an idea that doesn't suck.
Posted by Kevin D. Hendricks at 7:11 AM
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Hey Look, Church Marketing!
(Filed under: Demographics/Research)USA Today covered church marketing yesterday with the headline, "God is cool." The story covers the growing trend of churches doing marketing, including the following techniques:
- An ice cream truck passing out free treats in the neighborhood (New Life Christian Church in Centreville, Va.)
- Mass-produced TV ads with localized tag lines (Mountain Christian Church in Joppa, Md.)
- 3,000 water bottles and 5,000 Frisbees with a church logo and contact info—and it works: "Ten percent of regular attendees say they learned about the church from a Frisbee." (LifePointe Christian Church in Charlotte, N.C.)
- Free coffee and laptops available for use (Granger Community Church near South Bend, Ind.)
- The United Methodist Church's 4-week $4 million TV campaign.
Continue reading "Hey Look, Church Marketing!"
Posted by Kevin D. Hendricks at 6:27 AM
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Church Web Site Poll Results
(Filed under: Poll Results)
Last week's poll asked if your church had a web site, and 79% of churches did have a web site. Though that sounds like good news, 43% of people said their church's web site makes them cry (earlier in the week that number was higher, not that it means anything). Not exactly good news if more than half the church web sites out there are that cringe-worthy.
On the plus side, of the 22% of churches without web sites, more than half are currently working on a web site. Let's just hope these new additions don't produce more tears.
Check out this week's poll asking if 'sucks' is a swear word. And yes, we do realize that our audience will probably skew the results of that one.
Posted by Kevin D. Hendricks at 6:10 AM
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August 20, 2005
Attack Ads from the Pulpit?
(Filed under: Brand & Identity)by Jennifer Laycock, Guest Blogger
One of the the basic principles of good marketing is to focus on the power of your own product (i.e. the VW campaigns that focus on the "cool" factor of their cars). While it's not uncommon for companies to take cheap shots at their competition (i.e. the ongoing cola wars), it's not really a classy way to advertise. While I'm all for an improvement in church marketing, I think the church needs to remember to stick with the former approach.
For example, I've always looked for a church where the pastoral staff challenges me. In my opinion, "make-you-feel-good" preaching is one of the leading causes of stagnant Christianity. A good pastor isn't afraid to delve into controversial topics, or of offending the congregation by asking hard questions.
But there's a line that needs to be drawn when hard questions turn into venomous outbreaks against other segments of the church. I can't count the number of times I've sat in church and listened to the pastor tell me how wrong "denomination x" is and how their erroneous theology is going to lead them all to hell in a hand basket.
Just like the cola war ads, that type of preaching leaves a bad taste in my mouth. While the message may be accurate, the delivery is bad.
Continue reading "Attack Ads from the Pulpit?"
Posted by Guest Blogger at 10:53 AM
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August 19, 2005
Saturday Service Mailer
(Filed under: Peer Review)This week's peer review is more of a case study, since it already went out and we know the results, but it's still valuable to review the strategy and design and see what works and what doesn't.
Samples: Direct mail postcard to launch a Saturday evening service.
Front:
Back:
Continue reading "Saturday Service Mailer"
Posted by Kevin D. Hendricks at 7:26 AM
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August 18, 2005
New Guest Blogger Jennifer Laycock
(Filed under: News & Updates)Say hello to Jennifer Laycock, the newest guest blogger for Church Marketing Sucks. Jennifer is a search engine expert who consults for companies on search engine markteing. She'll be sharing her wisdom and experience on search, marketing and the church.
Check out Jennifer's bio for more or read her first entry, The First Vagabonds Church of God.
Posted by Kevin D. Hendricks at 5:26 PM
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The First Vagabonds Church of God
(Filed under: Brand & Identity)by Jennifer Laycock, Guest Blogger
Back in May, Kevin posted about choosing a church name. There's been a definite shift over the past several years of churches looking for a new identity. The name of a church can go a long way toward establishing the atmosphere that people expect to find when they walk through the doors.
That's part of why a news story about an "open-air" church that meets in Orlando caught my eye. Aline Mendelsohn writes about the church dubbed "The First Vagabonds Church of God," which is ministered to by Pastor Brian Nichols.
Nichols' church has no pews, no pulpit, no offering, no walls.The church doesn't have a home.
Neither does Nichols.
Nichols doesn't market his church. It's not what he thinks the church is about. He doesn't have the money to pay for advertising anyway. So he comes, and he sits on a curb and he shares the gospel with whoever is there to listen.
Is there a lesson there for the church as a whole? Does constant fuss about name changes and new logos simply serve to mask the real concern of the church? Maybe branding the church should be more about presenting the Gospel and less about having a cool logo. Maybe Brian Nichols is on to something. Or maybe I'm completely wrong and image is everything.
Posted by Guest Blogger at 2:19 PM
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Free $25 Google AdWords Credit
(Filed under: Advertising)With all the recent talk about search engine marketing, Derek at Woodland Baptist Church in Bradenton, Fla. pointed out that you can get a $25 credit for Google AdWords if you list your church in Google Local.
Once you sign up they mail a postcard to verify your address and the postcard includes a pin number for the $25 credit. It's more like $20 of advertising money since there's a $5 set-up fee, but $20 can buy many clicks. It's a great way to test out AdWords and see if it works for your church. And it's free.
Posted by Kevin D. Hendricks at 7:22 AM
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August 16, 2005
The Church Marketing Sucks E-mail Newsletter
(Filed under: News & Updates)You may have noticed the e-mail newsletter sign-up in our lefthand sidebar, which is a new feature that came with our recent redesign. We offer a few different lists for things like events or helping out with Church Marketing Sucks, as well as a main News & Updates list. Though if you've already signed up you may have noticed that we haven't sent anything yet. We're still trying to figure out what should be in our main e-mail newsletter, and that's where you come in.
Tell us what you think should be in our e-mail newsletter.
Continue reading "The Church Marketing Sucks E-mail Newsletter"
Posted by Kevin D. Hendricks at 10:40 AM
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August 15, 2005
Ministry as Marketing
(Filed under: Evangelism & Outreach)One complaint we often hear about marketing is that churches should just do something instead. Actions speak louder than words. If we get out in the community and do what we're supposed to be doing, people will take notice. And that's absolutely right. World Magazine covers a Florida church that's doing just that.
First Baptist Church of Leesburg, Fla. has put its focus on ministries, to the point that instead of building a larger sanctuary, they built a ministry village.
Ministry is an awesome way to reach your community. But when people say let's do ministry, not marketing—they're fooling themselves. Just because it doesn't involve a flier doesn't mean it's not marketing. Marketing is the bigger picture—it's everything you communicate. It's mailers and men's groups. Stop making marketing a dirty word.
Posted by Kevin D. Hendricks at 6:38 AM
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Keyword Advertising Results
(Filed under: Poll Results)
Last week's survey asked about search engine marketing and the results are interesting. Of our 83 responses (which is a new low—so was it a busy week or a boring poll?), only 26% had tried keyword advertising. It worked for about half of those, and it wasn't the greatest for the other half. A whopping 37% are considering keyword advertising—which is interesting because it's so cheap and easy to try. I hope churches stop considering and start trying it.
And 36% of churches don't do keyword advertising, which doesn't surprise me. The fact that 64% of churches are even aware of keyword advertising is impressive. For that many churches to know about such a new and highly technical marketing method is amazing. Maybe church marketing isn't as bad as we thought.
For more survey fun check out this week's poll asking whether or not your church has a web site. So far the early winner with 48% of the vote is "Yeah, but it makes me cry."
Posted by Kevin D. Hendricks at 6:16 AM
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August 12, 2005
Integrating Visitors into Your Church
(Filed under: First Impressions & Beyond)There's been plenty of discussion on our Reasons to Use Direct Mail post. One of the comments hinted at some research about visitors and I followed up with the commenter, Alex, to get the stats. He sent me the link to an Assimilation Study done by Mission Portland. (I hate the word assimilation. It just reminds me of the Borg. I prefer integration.) The study looked at 15 Portland area churches in 2000 that combined account for nearly 10% of the worship service attendance in Portland. It's a fascinating read, but here's a few of the juicy bits:
- Over 70% of visitors come to church because of a personal invitation. We've heard similar stats before, but it's always good to hear it again.
- Only 12% of first-time visitors will return the following week and eventually become members. This stat is from Herb Miller's 1997 book, How to Build a Magnetic Church. The study suggests that some congregations can get to 20 or 25% retention.
- Being intentional. It's obvious, but if you want to integrate new people into the life of your church you have to be intentional. You have to be intentionally bringing in new visitors, you have to make them feel welcome, and you have to follow-up. It takes a lot of effort, and if you do a halfway approach, it just won't work.
- Relational. People usually stuck with a church because they formed relationships. By far one of the best ministries for fostering relationships were small groups.
Posted by Kevin D. Hendricks at 6:59 AM
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August 11, 2005
Missions Sunday Bulletin
(Filed under: Peer Review)It's Missions Sunday at Westgate Chapel, or at least it was a few weeks ago. For this week's peer review we take a look at their bulletin. You can always submit your church's finished or in-progress marketing materials for a peer review.
Samples: Sunday bulletin for a monthly Missions Sunday emphasis.
Front and back:
Inside pages:
Continue reading "Missions Sunday Bulletin"
Posted by Kevin D. Hendricks at 7:58 AM
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Australia's "Jesus: All About Life" Campaign
(Filed under: Mass Media)
A new $250,000 marketing campaign is trying to promote Jesus to Australians. The "Jesus: All About Life" campaign has raised money from various churches and ministries and will run TV, radio and newspaper ads, as well as billboards, starting in the city of Adelaide.
The goal of the campaign is to promote the promise of Jesus offering abundant life (John 10:10). Though the news article doesn't report it, a big part of the campaign seems to be outreach events aimed at showing the abundant life Jesus offers (and how it's not just stale church services).
We've talked about the idea of using one campaign to promote the wider Church before. It's cool to see it happening, though it will be interesting to see how effective it is. The Advertiser article quoted a marketing expert who chided the 'one size fits all' approach and instead suggested identifying specific groups and developing a targeted campaign. The TV commercials at least try to target different age groups (singles, families, seniors), but the message is the same.
Posted by Kevin D. Hendricks at 6:45 AM
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Met Storch, Need Words
(Filed under: Technology)This past weekend I had the privilege of spending some time with Terry Storch from Fellowship Church in Dallas, Texas. If you know of Terry, you know he has just gone through a massive transition from being the church's chief technology officer and director of CreativePastors.com, to now being the lead pastor for one of Fellowship's nearby locations.
After meeting with Terry and attending a service, I was nearly speechless. Not only was I thrilled by what Fellowship has to offer the Dallas/Ft. Worth Metroplex, I was equally encouraged that they don't let it stop there. As do most churches of this size, Fellowship doesn't let their knowledge stop with them. They share it with other churches who can benefit.
Continue reading "Met Storch, Need Words"
Posted by Brad Abare at 6:32 AM
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August 9, 2005
The Incredible Shrinking Megachurch
(Filed under: Examples)NPR covers the satellite efforts of megachurches, that have them shrinking back to smaller sizes.
"It's our desire to be a local neighborhood church again," says Jim Tomberlin, the regional pastor for Willow Creek Community Church. The idea came when they realized people were driving more than 30 minutes to come to church, which kept them from being involved in the life of the church. The multi-site efforts allow churches to be both big and small.
Posted by Kevin D. Hendricks at 5:39 PM
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The $88 Billion Church
(Filed under: Philosophy)The 350,000 churches, synagogues and mosques in the U.S. raked in an estimated $88.3 billion last year. That's a lot of money. That makes religion a bigger business than say, movies, music, video games and books combined. Not too shabby.
So why do churches have such a hard time making an impact on society?
Posted by Kevin D. Hendricks at 5:18 PM
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