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July 19, 2005
Bob Lutz: Jump Into Blogging
(Filed under: Technology)Some days I feel like I'm beating a dead horse, but in case you've missed our previous calls for pastors to blog, maybe you'll listen to General Motors vice chairman Bob Lutz. For those who don't know, he's one of the most well-known corporate bloggers.
The key is to leave the corporate-speak behind and keep the tone conversational, open, and honest. Anyone who has read our blog sees the real deal, as produced by us and not polished by several layers of trained communications pros. ...To me, the blog is a way for GM to be culturally relevant. It allows us to be on the leading edge of new technology while getting our strong views out there about our cars and trucks. So far, response has been outstanding, with more than 5,000 visits and 13,000 page views a day.
To any senior executive on the fence about starting a corporate blog, I have a word of advice: Jump.
(link via Jordon Cooper)
Posted by Kevin D. Hendricks at July 19, 2005 5:16 AM
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Comments
I've been trying to get pastors to blog forever, also, for all of the reasons you cite. Keep it up!
Posted by: RFM at July 19, 2005 12:32 PM
I've used blogs at my church for a different purpose. It's an ideal medium for devotions. The entire church community can read and meditate on the same passage of scripture, fostering a sense of community (not to mention giving conversation starters).
At the risk of shameless promotion, my devotional blog is here: pastorsteve.typepad.com
Posted by: Steve Barkley at July 21, 2005 5:35 AM
I recently started 2 blogs for 2 different reasons. First, I'm using a blog as an online study community. We are going through Luke a chapter a week and I post daily comments on the text. My second blog is a personal blog that posts thoughts on life and prayer. I am promoting the study, but allowing the other to be discovered, though there is a link on the study page.
revhuhn.blogspot.com
lifeandprayer.blogspot.com
Posted by: Howard Huhn at July 24, 2005 4:53 AM
I just started a blog, too. I've been journaling through the Bible for over a year and then realized that I could be sharing my thoughts and getting feedback from everyone all over the world. Please visit my Blog at some point. Thanks.
Posted by: Mike at March 14, 2006 5:48 PM
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